Ski study: Bad snow is worse than a recession
ASPEN, Colorado ” A study done for a ski industry group says bad snow is worse for business than a bad economy.
The study analyzed snowfall, consumer confidence and skier visits nationwide for 30 seasons starting in 1978-79.
It found that during the 1981-82 season skier visits jumped by nearly 28 percent from the year before, even though the economy was in a recession and consumer confidence was at then-historic lows.
In the 1990-91 season, both the economy and the snow were bad, and the industry had the second-fewest visitors since it started keeping track.
The study was done for the National Association of Ski Areas by Boulder-based RRC Associates, a market research company.