Smaller ski areas may have problems adapting to market changes in the shadow of Epic-v-Ikon season pass battle
The Denver Post
Independent ski resorts are laboring in the shadow of dueling giants to find their niche in an industry swiftly dividing into two distinct camps.
High-profile independent resorts like Jackson Hole, Crested Butte, Telluride, Alta and Snowbird have aligned with the brawling behemoths behind the Epic and Ikon season passes, which, at $899 each, offer access to more than 50 of North America’s 600-plus ski areas and host about a quarter of the continent’s skier visits.
Aaron Brill, whose frill-free Silverton Mountain ski area in southwest Colorado has not attracted partnership offers from either the Epic or Ikon, said the smaller, independent resorts unable to land a spot on the two dominant passes will suffer “devastating impacts.”
Read the full article, “Smaller, independent ski areas join forces in the shadow of Epic-v-Ikon season pass battle” from The Denver Post.
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