Smiling Moose, Edwards and Eagle, deli
Vail CO, Colorado
1170 Edwards Village Blvd.
Not just any deli.
“There are delis in every city, but the variety of the sandwiches here is so unique,” said Kevin Sloane, who owns the deli, along with business partners Bryan Brutsch and Mark Laramie.
Sloane’s not just talking about the names of his dishes – like Yabba Dabba Doo, Minturn Mile and Free Willy – but also of what goes between those slices of bread. In addition to the traditional turkey and roast beef, the Smiling Moose Deli uses ingredients like brie cheese and roasted red pepper hummus to give their fare a kick.
In addition to hot and cold sandwiches, soups, salads and desserts, the Smiling Moose Deli also offers family trays of delicious hot dishes like lasagna. They can also cater any function big or small.
The Smiling Moose claim to fame
It’s called The Mighty Mo, and it’s not for the faint of heart. This beefy sandwich piles half a pound of chopped sirloin with melted American cheese on a bun and adds diced tomatoes, shredded lettuce, banana peppers, red onions, mayo, oil and vinegar and salt and pepper to create a sandwich to be reckon with. This beefcake has garnered national acclaim with such title as the “Best Sandwich in the Country” from USA Today, Sloane said
Consistency is key
“Myself and my partners are in each store each day,” said Sloane, who has already logged 30,000 miles on his car this year alone traveling between shops.
But this hands-on approach keeps the deli’s standards high, and the extra manpower is just plain necessary when you’re doing just about everything from scratch.
“We’re probably the only quick service restaurant that grills their own chicken breast. It’s never frozen,” Sloane said.
They also make all their own chicken and tuna salads, hummus and bake their own cookies.
“Everything has that homemade factor, from the soups to the cookies,” Sloane said. “It gets hard to make this stuff … but we’re never going to stop doing what we’re doing.”
A booming biz
Thanks to plans for some massive expansion in the next few years, you’ll be able to find your favorite Smiling Moose sandwich all over Colorado. A Smiling Moose will open its doors in Frisco in mid-July. Another will open in Westminster in mid-August, in Highlands Ranch in October and one more in Evergreen by the end of the year, brining the Smiling Moose total to eight stores. But that’s not all, there are plans to open eight more in 2008.
Step into the Smiling Moose Deli on Wednesdays and get a free cookie with every sandwich you buy.