Some Kleenex kept in Aspen
Vail, CO Colorado
ASPEN ” The name Kleenex Corner won’t be discarded from Aspen Mountain like a used tissue after all.
The Aspen Skiing Co. decided Monday to reverse an earlier decision to drop the name of the historic spot on Aspen Mountain as part of an environmental initiative, said Auden Schendler, executive director of community and environmental responsibility.
Numerous old-timers complained about the name change, Schendler said.
Kleenex Corner is the left turn skiers and riders make at the end of the Spar catwalk. The name apparently dates back to the 1950s, but the origins are a bit fuzzy, according Aspen Mountain spokesman Jeff Hanle said.
The name was going to fall victim to the a boycott of products affiliated with Kimberly-Clark. A broad environmental coalition targeted the company because of its alleged use of virgin fiber and fiber from endangered forests.
The ski company is removing Kimberly-Clark products, which include Kleenex tissues, at its hotels, restaurants and skier operations.
“In addition, we are eliminating printed reference to a famous location on Aspen Mountain ” Kleenex Corner,” Schendler wrote in a March 5 letter to Kimberly-Clark’s top executive.
But after protests, the ski’s company chief executive said changing the name, eliminating Kleenex Corner form trail maps, and removing the sign is “not what’s going to get our point across.”
Meanwhile, the ski company say it hopes to help force Kimberly-Clark to adopt different environmental policies.
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