Sonnenalp hires program director |

Sonnenalp hires program director

Daily staff report
Sonnenalp Club's new programming director Alisa Zak Steinberg

EDWARDS — Johannes Faessler, owner of the Sonnenalp Club, recently announced the addition of Vail Valley local Alisa Zak Steinberg to the leadership team. Steinberg will coordinate Sonnenalp Club events, showcasing club offerings and amenities through special programs for members and the community.

Steinberg has lived in the Vail Valley for more than 14 years and has a background in event management and food and beverage for companies including Rocky Mountain Connections, Red Sky Golf Club and Larkspur Restaurant. Most recently, Steinberg served as the member service director for the Vail Board of Realtors, where she was the lead contact for more than 750 Realtor members and affiliate members.

“We’re in the process of taking the Sonnenalp Club to a new level, with an emphasis on fitness, well-being, golf, swimming, tennis, social and culinary programs,” Faessler said. “We are excited to use the Sonnenalp Club as a gathering place and social hub in our community with relevant content and year-round programming for all ages and interests.”

“Alisa has a proven track record in our community for being highly efficient and creative,” said Heidi Cofelice, Sonnenalp Club general manager. “We are excited to have her join our team.”

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For more information about Sonnenalp Club and its programs, go to or call Cofelice at 970-477-5375.

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