Sotheby’s announces new name
DENVER — Fuller Sotheby’s International Realty, which has done business under the Fuller name since the company’s inception in 1999, has changed its name to LIV Sotheby’s International Realty.
The firm has 10 offices and 250 brokers from metro Denver to the Vail Valley. The firm believes the name LIV reflects the modern, lifestyle-oriented approach to real estate clients appreciate and expect.
“(This year) marks a new chapter in our successful history and exciting future, as we begin doing business as LIV Sotheby’s International Realty,” said Scott Webber, president. “Our new name, LIV Sotheby’s International Realty, symbolizes action — the life you live and how you live it. We will continue to focus on the highly respected Sotheby’s International Realty name, our most valuable point of differentiation.”
While the name LIV Sotheby’s International Realty is new, the brokerage will continue to operate as the same Sotheby’s International Realty brokerage, with 2015 projected sales surpassing $2 billion. LIV Sotheby’s International Realty is also launching new branding initiatives including a facelift to its website, a refreshed blog featuring content geared toward Colorado living and a new look to its widely distributed magazine, formerly Connoisseur, and now LIV magazine.
“The Sotheby’s International Realty brand is known for quality and a focus on lifestyle,” said Wendy Purvey, chief marketing officer of Sotheby’s International Realty. “The name LIV Sotheby’s International Realty boldly expresses the unique lifestyle of Colorado and what it means to truly live and reside in one of the most beautiful areas of the world.”
For more information, go to http://www.livsothebysrealty.com.