Spanish-language weekly debuts Wednesday |

Spanish-language weekly debuts Wednesday

GLENWOOD SPRINGS ” Change is inevitable, but the editor of the local Spanish-language newspaper La Mision hopes that change for his readers will give them a better connection to their community.

Beginning Wednesday, the monthly La Mision will become the weekly La Tribuna.

The new newspaper will cover issues important to Hispanics and Latinos from Dillon to Grand Junction, said editor Luis Polar. The newspaper will be published every Wednesday and distribute 9,000 copies in the Colorado and Roaring Fork rivers valleys, as well as Eagle, Summit and Lake counties.

Polar said the newspaper will fill a critical need in communities on the Western Slope. Its goal, he said, is to raise the quality of life among Hispanics and inform them about issues they care about.

“We want to make sure we cover all different aspects of life in the region,” he said. “We encourage community feedback.” La Tribuna will continue its open-door policy for readers, the way La Mision did since its inception five years ago.

La Mision started in Basalt as a nonprofit grassroots newspaper that provided a vital form of communication for Spanish speakers throughout the valley.

Just this year, La Mision was bought by Colorado Mountain News Media, the Gypsum-based subsidiary of Swift Newspapers, Inc., which publishes the Vail Daily, the Glenwood Springs Post Independent, the Aspen Times, Summit Daily News and other daily and weekly newspapers on the Western Slope.

“The name was changed because we want to have branding recognition for the Hispanic side of the company.” Polar said. Company executives decided to name its Spanish newspapers La Tribuna after Swift’s successful La Tribuna newspaper in Greeley.

“We want to follow in the footsteps of what’s been done,” Polar said. “We want to be able to do in-depth feature stories ” to grow into the crux of matters in our valley, to give a snapshot of what’s happening throughout the region.”

Edwin Ruis, editor of the award-winning La Tribuna in Greeley, said readers can expect a high quality publication.

“We are trying to set the bar very high,” Ruis said. “Our readers, they deserve the highest quality newspaper we can give them.”

The Greeley paper won six Colorado Newspaper Association awards and an Associated Press award this year. Ruis is currently in Glenwood Springs helping Polar launch the Western Slope edition La Tribuna.

Polar said the new La Tribuna will be operated out of the Glenwood Springs Post Independent newsroom, with reporters in Glenwood and the Eagle Valley.

La Tribuna will also share resources with Colorado Mountain News Media’s English-language newspapers, he said.

For story tips and reader feedback, call La Tribuna at 945-1003, or stop by its office at 2014 Grand Avenue in Glenwood Springs.

Vail, Colorado

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