Speakers named for April travel symposium | VailDaily.com
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Speakers named for April travel symposium

Daily Staff ReportVail, CO, Colorado

VAIL Speakers and workshops have been scheduled for the 33rd Annual Mountain Travel Symposium to be held April 6 12 at the Vail Cascade Resort & Spa.The symposium is expected to draw more than 1,100 marketing and sales travel executives to Vail. The theme for this years forum is Networking and Relationships. In the first general session April 9, author and marketing consultant Rick Barrera will look at well-worn marketing clichs and turn them upside down. On April 10, Dr. Lalia Rach, an educator and marketing and product-branding consultant who specializes in forecasting trends, will deliver another keynote presentation. Rach was recently named by Travel Weekly magazine as one of the 33 most influential people in the travel industry. The conference also includes trade and group exchanges, which are business-to-business trade shows in which participants meet to discuss mutual business opportunities. The Destination Mountain Travel Forum will focus on the forces at work in the mountain travel industry. That forsum will feature nationally known speakers and group workshops on topics ranging from new business development to e-commerce to sustainability.A variety of events and activities will take place throughout the week. Symposium sponsors include Vail Resorts, the town of Vail, and the Vail Cascade Resort & Spa. Vail businesses are being encouraged to welcome symposium guests with retail, restaurant or activity promotions or specials.The Mountain Travel Symposium guest reflects the key opinion shapers who are instrumental in delivering our resort rooms and amenities to our guests predominately our groups and meetings guests, said Rich tenBraak, Vail Valley Partnership director of travel & tourism. With the recent opening of Arrabelle at Vail Square, as well as the new properties and restaurants opening this season, we couldnt think of a better time to introduce the leaders in the travel community to the renaissance and transformation that Vail is seeing, said Ian Arthur, vice president of sales and marketing for Vail Mountain. Were confident that our stellar guest services will be a perfect match for the high caliber workshops and speakers that are being presented.Additional information and registration is available at http://www.mtntrvl.com. For local information, call tenBraak at 477-4003 or e-mail rtenbraak@visitvailvalley.com. Information is also available at http://www.vailvalleypartnership.com. Click on the Events icon.


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