Sponsors to expand Teva games in Vail | VailDaily.com
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Sponsors to expand Teva games in Vail

Daily Staff Report

VAIL – Sports Illustrated and Volkswagen have signed two-year contract extensions to sponsor the Teva Mountain Games adventure sports, art and music festival through 2006. The fourth annual festival, held June 1-5, will be nationally televised and feature over 1,500 athletes competing around the valley for over $60,000 in prize money.”Last year, Sports Illustrated provided us with national advertising that reached an estimated 60 million people,” said Joel Heath, president of Untraditional Marketing. “Volkswagen launched their Toureg SUV at the event last year and did over 600 test drives. This year they will utilize the Mountain Games to launch their new Jetta.”In addition to Volkswagen and Sports Illustrated, the Mountain Games welcomes back title sponsor Teva. GORE-TEX also returns as a sponsor of the interactive GORE-TEX Gear Town. Other event partners include General Nutrition Centers, GoLite, Coors, Franciscan Estate Wines and Nature Valley.The U.S. Track and Field Association recently named this year’s Mountain Games trail running race on the 2005 GORE-TEX USA National Trail Running Championships. Also new this year is a 5K fun run called the Teva X-1 Mud Run, featuring a huge mud bog for runners to race through. There are also competitions in kayaking, rock climbing, rafting, mountain biking, road biking and adventure racing. The Sounds of the Games includes a performance by the Legends of Hip Hop, a collection of rap artists including Coolio, Digital Underground, Tone-Loc and Young MC at the Ford Amphitheater.Along with the athletes to compete, more than 25,000 spectators are expected to watch this year’s Mountain Games, Heath said. Registration for all the competitions can be done online at http://www.tevamountaingames.com. For more information, contact Joel Heath at Untraditional Marketing, 477-0111, ext. 11, or heath@untraditional.com.Alpine Bank announces promotions for officersAlpine Bank has promoted four of its officers at its Eagle County branches. Rachel Overlease, who has worked for Alpine Bank since June 1997, has been promoted to vice president. Overlease is a magna cum laude graduate of the University of Denver with a degree in business administration. Overlease volunteers on the Eagle County Crime Stoppers Board, Eagle County Fair Board and Eagle County Junior Livestock Commission. She also coaches the Gypsum Creek Wolves seventh grade girls basketball team.Michael Glass, who has managed Alpine’s Edwards bank since it opened in 1999, is now a senior vice president. Glass is an active member of the Vail-Eagle Valley Rotary Club and is chairman of the Western Eagle County Metropolitan Recreation District. Glass is also is studying for a master’s degree in business administration from Regis University.Michael Brown, who has worked for the bank in Eagle County for almost 10 years, is now a branch president. Brown, who was married in 2003, serves on the board of several community organizations and nonprofits, including the Eagle Valley Library District, the Literacy Project and Channel 5 Vail Valley Community Television. Andrew Karow has also been promoted to branch president. He joined the company after earning a master’s degree in business from the University of Denver. Karow has worked at Alpine’s banks in Eagle, Avon and Vail. He also serves as vice chairman of the town of Avon’s Planning and Zoning Commission, is a member of the Vail Local Marketing District Advisory Council and has recently been elected to the board of the Vail Valley Chamber and Tourism Bureau.Eclipse taps David Potovsky for vice president of eventsVAIL – Eclipse Television & Sports Marketing LLC – the Vail-based producer of the Jeep King of the Mountain ski, snowboard and mountain bike world championships and other marketing programs – has made David Potovsky its vice president of events.Potovsky, who adds more than 13 years of sports marketing experience to Eclipse, will manage all aspects of the company’s events, including advertising, competition, financials, hospitality, operations, promotions sponsorship and venue design. He will work in Eclipse’s San Francisco offices.One of Potovsky’s first jobs with Eclipse was marketing the 12th season of the Jeep King of the Mountain Skiing and Snowing World Championships, which drew competitors to resorts such as Telluride, Snowbird and Heavenly.”Gaining someone with David’s business development and event acumen is a tremendous coup for Eclipse and will help us as we continue to expand our marketing and television production offerings to existing and new business partners in the U.S. and abroad,” said Henry Schneidman, president of Eclipse. Vail, Colorado


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