Spring Back to Vail will come to valley in April
VAIL – Thanks to a funding boost from the town of Vail, Spring Back to Vail will bring Yukon Cornelius is back to Vail, Highline Sports and Entertainment announced this week.
The promotion company informed the Vail Town Council of the news — to the board’s relief, as the deadline was getting tight.
Highline founder James Deighan said the deal came together Tuesday.
Securing the band — which will include Stefan Lessard from the Dave Matthews Band, Pearl Jam’s Mike McCready and Fuel’s Brett Scallions — took a lot of hard work, collaboration and last minute details, Deighan said.
“Trying to secure a band with less than two months out is a very difficult task, Deighan said. “Especially one that needs to fit within the parameters that we all set out to achieve, but also with the goal that first and foremost is to fill the venue or fill the town.”
Opening for them will be MAGIC!, known for their chart topping single, “Rude.”
The concerts will cost the entire $100,000 the town had allotted and then some, but Dieghan said that’s not surprising given the popularity of the artists. McCready, Pearl Jam’s guitarist, is scheduled to be inducted into the Rock and Roll Hall of Fame a week after the Vail show, and Lessard will fill a personal void left by Dave Matthews Band’s decision not to tour this year.
“Collectively, they have over 80 million views on You Tube,” Deighan said. “We’re talking about star power that is the likes of the biggest bands in the world.”
The town’s decision to put additional funding toward Spring Back to Vail came late, simply this year, in fact, and therefore wasn’t actually in the budget. Council member Jen Mason said as the town looks at next year’s budget, Spring Back to Vail should be included.
“I just don’t want to be here again voting on it next February,” she said.
Council member Greg Moffet said he wasn’t convinced the concerts are a wise use of funds.
“Last year we spent $125,000 to yield $26,800 in incremental sales tax revenue,” Moffet said.
Council member Jenn Bruno, along with Deighan, said this year’s band is a bigger act that will fit the Spring Back to Vail brand better.
“I just like the idea of us getting back to the roots of this event,” Bruno said.
Deighan said this year’s event will get back to his original model of the spring resort festival.
“We started the spring festival model in this country, in the ski resorts. We physically started it with the very first Revolution Spring, which became Spring Back to Vail,” he said.
While it may have worked out this time, council members expressed a desire to organize earlier next year. Bruno said Yukon Kornelius’ previous concerts in Vail have been among her favorites, and getting members of that band into town this year on such short notice was a near-impossible task.
“We need to work with our partner, Vail Resorts, in the future, earlier,” she said. “Because when we work together, we can make incredible things happen, and this is one of them.”