Starting Hearts competing in Revlon’s $1 million Love Is On challenge |

Starting Hearts competing in Revlon’s $1 million Love Is On challenge

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AVON — A local heart health organization could earn $1 million from an international cosmetics company.

Starting Hearts is one of a handful of organizations across the country selected to compete in Revlon’s Love Is On $1 million challenge.

Starting Hearts is a Colorado-based nonprofit dedicated to saving lives through CPR and AED education, as well as AED placement in the community.

“We are so honored to be accepted by Revlon to compete in this wonderful contest to raise awareness about women’s health issues related to heart disease, cancer and diabetes,” said Alan Himelfarb, Starting Hearts executive director.

Revlon’s Love Is On Million Dollar Challenge is an online fundraising competition created to help charities that are dedicated to leading women’s health issues.

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The goal is to raise as much money as possible before the end of the month. Throughout the challenge, Revlon will be donating $1.4 million to competing organizations.

“With only about 100 nonprofits selected across the nation, we are privileged to have this opportunity,” Himelfarb said.

Himelfarb said Starting Hearts’ goal is to raise $10 from each of 100,000 Coloradans and their friends, family and colleagues.

The organization that raises the most donations through Oct. 29 will win an additional $1 million. The runner-up will receive $250,000, and there will also be weekly bonus challenges up to $150,000.

“Imagine if we actually won the $1 million prize. We could significantly advance our mission to make the Vail Valley a model community for the nation, training more citizens and placing more defibrillators in public,” Himelfarb said.

About Starting Hearts

Starting Hearts is an Eagle County nonprofit dedicated to saving the lives of people who experience sudden cardiac arrest in our community. The organization trains people to act as first responders and assist while medical professionals are en route.

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