State: Colorado tourism up after spending increased
DENVER, Colorado – State officials say Colorado tourism is up sharply after the state increased its marketing efforts – but state auditors question the figures.
Lawmakers voted to increase state tourism spending from $5.4 million in 2004 to $25 million in 2008.
Kim McNulty, director of the Colorado Tourism Office, said Tuesday the number of overnight trips to Colorado increased from 27 million in 2006 to 28 million in 2007. Overnight spending in the state rose from $8.9 billion in 2006 to $9.5 billion in 2007.
State auditors said Tuesday it’s difficult to determine the impact of increased marketing because people visit Colorado for a variety of personal and business reasons. They also criticized the tourism office for not setting more measurable goals.
The alert system has a database that tracks physical addresses and can send messages within a defined area.