Steadman Hawkins to open S.C. clinic |

Steadman Hawkins to open S.C. clinic

Staff Reports

Dr. Richard Steadman and Dr. Richard Hawkins, founders of Vail’s Steadman Hawkins Clinic, recently announced they’re opening a branch of their orthopedic practice in Spartanburg, S.C., at the Mary Black Memorial Hospital April 1.The clinic will be called The Steadman Hawkins Clinic of the Carolinas, and Hawkins will spend 75 percent of his practice time in Spartanburg, while Steadman will continue to focus on his practice in Vail. Steadman Hawkins also has an affiliated clinic in Denver and satellite clinics in Breckenridge and Keystone in Summit County.The Steadman Hawkins Clinic has been headquartered at the Vail Valley Medical Center in Vail since 1990 and has some of the world’s top orthopedic sports medicine specialistsRafting numbers surge in 2003Commercial rafting activity in Colorado recovery dramatically in 2003 from the difficult 2002 season, with a statewide increase in participation of 45 percent, according to an industry report.Issued by the Colorado River Outfitters Association (CROA) at its annual tradeshow in Pueblo, the study shows commercial river rafting user days increased from 319,562 in 2002 to 463,421 in 2003.”This is the largest single increase we’ve seen in user days in the last 15 years and we couldn’t be happier,” said Bruce Becker, chairman of CROA, which represents 45 commercial river outfitters around Colorado. “As the drought lessened in 2003 and Colorado began promoting itself again as a tourism destination, river outfitters and the communities they operate in saw significant economic increases.”The 2003 CROA report estimated that the economic impact of commercial rafting in Colorado was $116 million in 2003, a 48 percent increase from the $78.5 million in 2002. The highest amount in the last 15 years was $125.8 million, recorded in 2001.Pass restrictions remain in placeSeason pass restrictions will be in effect at Vail and Beaver Creek during the President’s Day weekend. The following passes are restricted Saturday, Feb. 14 and Sunday, Feb. 15: Merchant Passes, including the $729, $699 and $649 passes in both Eagle and Summit counties; Teacher Passes; Community Relations Passes; Colorado Passes (Adult and Child 10 and 20 day); Value Passes; and Young Adult Passes.Restricted pass holders can ski or snowboard Feb. 14-15 by buy a lift ticket at the Season Pass Holder Rate of $59 a day by showing their restricted pass at any ticket window. Restricted season pass holders with Resort Charge will be charged the Season Pass Holder Rate on their credit card when the restricted pass is scanned at Vail and Beaver Creek Feb. 14-15.For more information on pass restrictions, call the Vail Activities Desk at (970) 476-9090.Summer ad campaigna ‘success’After reporting the results of the new advertising campaign for Vail’s summer season last December, Longwoods International returned to Vail Feb. 9 to outline the results of the entire 2003 integrated and strategic marketing campaign.Scott Hanson, president and chief operating officer of Longwoods, appeared before Vail Town Council Tuesday evening.Longwoods is a firm that specializes in strategic and accountability research for the tourism industry and was hired by the Vail Local Marketing District which administers a 1.4 percent lodging tax earmarked specifically for marketing Vail during the summer and shoulder season months to measure the incremental impacts of the summer campaign efforts.”The ‘Think Summer. Think Vail.’ positioning statement devised last year and incorporated into all marketing and public relations materials is working,” Hanson said. “The campaign increased Vail Summer’s brand awareness and image in both Front Range and destination markets, and each partner who contributed to this success story should be congratulated.”Following is a summary of partner efforts in addition to the advertising campaign which, as previously disclosed, increased awareness of the Vail summer brand and image in both Front Range and destination markets, yielding over 30 percent more intended trips compared to 2001.The short-term contribution of summer advertising efforts included 138,000 incremental overnight and day trips from the Front Range that would not have occurred without the campaign, according to the study, equaling $24.9 million in extra visitor expenditures. Awareness of the Vail advertising campaign jumped 10 percent from 2001 with the Front Range markets.”The advertising campaign yielded a return on investment of $26 in visitor spending for every campaign dollar spent and $1.30 in taxes for every dollar spent,” Hanson said. “The campaign more than paid for itself in taxes returned to Vail’s coffers.”– Vail Trail staff reports

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