Still time to participate in Vail’s Premier Impressions program |

Still time to participate in Vail’s Premier Impressions program

Lourdes FerzaccaVail, CO, Colorado

Premier Impressions, Vails only employee recognition program, is off and running but theres still plenty of time to participate! Now in its eighth year, the program received the City-County Communications and Marketing Association award in 2002 in the service delivery category and it hasnt slowed down since. The award was presented to the town of Vail and its partner sponsors, the Vail Chamber and Business Association and Vail Resorts, for an inventive, collaborative effort in acknowledging excellence in customer service. Competition judges said Premier Impressions does an excellent job of putting practical solutions in place, supports it with training and measurable standards and enhances it with a reward system for outstanding employees. For a tourist town that lives and dies on customer service, judges listed the Premier Impressions program as an impressive strategy to improve Vails customer service.Premier Impressions rewards excellence in customer service in several ways, but here are a few criteria. You must work for a Vail business, provide excellence in customer service and be nominated by your employer, a fellow employee or a guest who fills out a form outlining your performance. The nominations are available to all employees of Vail businesses including town and Vail Resorts employees.Front-line employees whose nominations meet the criteria are acknowledged each month with a $25 gift card from various businesses and a certificate acknowledging their service. At the beginning of each month, all nominees from the previous month are listed in an ad in the Vail Daily. Their names are also included for the drawings at the seasons-end party celebrating and recognizing their achievements. Since its inception, hundreds of our front line employees have been honored with a variety of rewards cruises, cash, ski passes, parking passes, gift certificates and more. As with last year, this years grand prize winner will be awarded a check for $500. New last year was a bonus for employers. Any employer of a nominated employee will have their name included in a drawing for a 2009-10 merchant ski pass.Customer service is a critical component to our guests vacation experience and Premier Impressions has proven that our focus in the community on customer service has both intrinsic and economic rewards to those businesses that provide exceptional service. Vails employees are the backbone of our economy and the customer service they provide helps guests decide if theyll return. So when youre out and about in Vail, and one of our employees goes out of his or her way to make your experience special, please take the time to fill out one of the forms. Its our special way of saying thanks to employees who interact daily with our customers and truly define that experience for most of the guests that visit our community.Forms are available at most businesses, the town offices, information booths, the Vail Chamber & Business Association office, in the Vail Daily on Fridays and on line at All employees working in the town of Vail are eligible and nominations are accepted from guests, employers and residents. For any further questions or to receive nomination forms, call the chamber office at 970-477-0075.Lourdes Ferzacca is president of the Vail Chamber & Business Association Board of Directors. She and her husband, Paul, own LaTour in Vail and ZaccaZa in Avon.

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