Stock exchange bell to ring at Beaver Creek Dec. 5 |

Stock exchange bell to ring at Beaver Creek Dec. 5

Scott N. Miller
Vail, CO, Colorado

EAGLE COUNTY ” The Birds of Prey World Cup races usually feature plenty of cowbell ringing. This year, one race day will start with the clang of a great big cowbell.

A group of executives from Colorado-based companies will ring a large antique cowbell to open the New York Stock Exchange’s trading day Dec. 5. The races are Dec. 4 ” 7.

The ceremony will take place in the Birds of Prey finish area at Beaver Creek at 7:30 a.m. to open the trading day and will be transmitted on live TV back to New York. It will also be broadcast live on CNBC and, probably, other financial news outlets.

“We are very excited and honored to be able to host the ringing of the opening bell for the New York Stock Exchange, celebrating all that Beaver Creek and Colorado has to offer, including the running of one of the top men’s downhill races anywhere in the world. It’s also an opportunity to remind everyone to find a way to take a break, even during these turbulent economic times,” said Rob Katz, chief executive officer of Vail Resorts in an e-mail statement.

Traditionally, the opening bell is rung at the stock exchange in New York by various captains of industry.

That tradition took hold in the 1990s, said stock exchange media relations person Christian Brackman. Before that, he said, the opening and closing bells were rung by stock exchange employees.

Now, Brackman said, the coverage that can some from ringing the big bell at the exchange is valuable publicity, and companies compete for the honor. And, while the big bell in New York is the scene of most of those ceremonies, there have been several remote-ringings over the years, including from the closing ceremonies of the Beijing Olympics and the Calgary Stampede.

Vail Valley Foundation members and board members from Vail Resorts will take part, and Katz will ring the big cowbell. Other corporate chiefs ” who will have smaller cowbells to ring ” include Frederick Barrett of Bill Barrett Corp., Steve Ells of Chipotle Mexican Grill, H. Craig Clark of Forest Oil, Jerre Stead of IHS, Robert Jornayvaz III of Intrepid Potash, Peter Swinburn of Molson Coors, Richard O’Brien of Newmont Mining, Ed Mueller of Qwest, Thomas Toomey of UDR, and James Volker of Whiting Petroleum.

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