Summer occupancy rates topple a fifth consecutive record
November 25, 2016
DENVER — As of Oct. 31, a fifth consecutive summer lodging record was confirmed among participating properties at western mountain resorts in seven states according to the most recent data released by DestiMetrics, a research and consulting firm.
'Reliable Sweet Spot'
Aggregated occupancy was up 6.6 percent for the six months from May through October compared to the same period in 2015. Increases in occupancy were reported in all six months.
"We've grown accustomed to announcing summer records for the past few years and the momentum has remained strong and steady for quite some time," observed Ralf Garrison, director of DestiMetrics. "It has certainly become clear that nearly all the players in the mountain travel industry have found that reliable sweet spot that will help drive their destination resorts toward true, year-round mountain tourism and based on all the indicators and trends we are tracking, we expect it to continue."
Although aggregated data results were up in occupancy, average daily rate and total revenues, there were some variations between the Rocky Mountain region (Colorado, Montana, Utah, Wyoming) and the Far West (California, Nevada, Oregon).
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The majority of growth came in the Rocky Mountain resorts, where many destinations continue to promote three-season destination tourism as their business model.
'Cracks in Continued Growth'
The Far West region has a more established summer product but posted more uneven results this summer with occupancy increasing in three of the summer months and declining in three of the months.
"For the first time, we've noticed some cracks in the continued growth of the Far West's summer market," said Tom Foley, operations director for DestiMetrics. "This is due in part to their own success, where peak business results in limited inventory on weekends and holidays and surplus capacity on weekdays."