Supporters rally in Denver to keep Frontier brand |

Supporters rally in Denver to keep Frontier brand

Ann Schrader
The Denver Post
Sarah Dinkelman, flight attendant of Frontier Airlines, front center, and about 100 people attend a rally in support of keeping Frontier's brand name and animals that adorn the tails of its plane at downtown Denver on Thursday. A number of Frontier Airlines employees and members of the community have formed a group called Keep The Frontier Brand and Animals. Frontier's parent company, Republic Airways, wants to "unify" the brands of Frontier and its sister airline, Midwest Airlines. Republic has done a customer survey and now is surveying employees on what is important to them about Frontier and Midwest. In mid-April, Republic will announce its decision about what the "unified" airline should be called. Hyoung Chang/ The Denver Post

Armed with animal-shaped balloons, signs and smiles, about 150 Frontier Airlines employees and supporters began a march at noon today through downtown Denver.

“We want to send a message to the new owners to keep the Frontier brand and animals,” said Janet Vaughn-Elliott, a Frontier pilot who organized the rally.

Frontier’s parent company, Republic Airways, is deciding whether Frontier or its sister carrier, Midwest, will be the name of the new network. After assessing customer and employee surveys, Republic officials said they will make an announcement in mid-April.

Republic has been integrating the two airlines since it bought them last year.

Frontier employees believe the brand should be Frontier, and the colorful tail animals that adorn their planes are a marketing advantage.

“Why recreate the wheel when we have one of the best brands in the U.S.?” said Larry Lutz, an 11-year Frontier pilot whose dog, Maverick, accompanied him on the walk along the 16th Street Mall. “People know us all over the country.”

The tail animals – especially Griz and Flip – stand out with customers, said Kelli Abrams, a Frontier flight attendant of six years.

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