Supporters rally in Denver to keep Frontier brand
The Denver Post
Armed with animal-shaped balloons, signs and smiles, about 150 Frontier Airlines employees and supporters began a march at noon today through downtown Denver.
“We want to send a message to the new owners to keep the Frontier brand and animals,” said Janet Vaughn-Elliott, a Frontier pilot who organized the rally.
Frontier’s parent company, Republic Airways, is deciding whether Frontier or its sister carrier, Midwest, will be the name of the new network. After assessing customer and employee surveys, Republic officials said they will make an announcement in mid-April.
Republic has been integrating the two airlines since it bought them last year.
Frontier employees believe the brand should be Frontier, and the colorful tail animals that adorn their planes are a marketing advantage.
“Why recreate the wheel when we have one of the best brands in the U.S.?” said Larry Lutz, an 11-year Frontier pilot whose dog, Maverick, accompanied him on the walk along the 16th Street Mall. “People know us all over the country.”
The tail animals – especially Griz and Flip – stand out with customers, said Kelli Abrams, a Frontier flight attendant of six years.