Sustainable living isn’t just about the environment, it’s about smart consumerism | VailDaily.com

Sustainable living isn’t just about the environment, it’s about smart consumerism

By removing plastics from everyday choices, individuals have the power to make a collective difference for the planet

By Lauren Glendenning Brought to you by EcoRoots
Antonia Pitica, left, and Alin Turcea created Eco Roots, a minimalist, earth-conscious brand that aims to give consumers the power to choose, through the products they buy and use, what kind of world they want to live in.
Photos courtesy of Eco Roots

When Alin Turcea and Antonia Pitica recognized the significance of plastic products in their everyday lives, they felt compelled to do something about it. 

Bags for produce, groceries, to-go cups, toothbrushes, water bottles — these items are a part of our everyday lives, and they’re almost always plastic. 

What if they could create these products for people who cared about living more sustainably for the sake of our planet, while also educating consumers everywhere about the importance of our individual actions? 

“We had a lightbulb moment, and we began reading about climate change to see what we could do to develop habits that were better for the environment,” Alin said. “We started EcoRoots when we realized how much of an impact consumerism was having on our lives and the lives of those around us.”

By creating this minimalist, earth-conscious brand, Alin and Antonia aim to encourage an economy that considers the future. They want consumers to have the power to choose, through the products they buy and use, what kind of world they want to live in.

“As we did our research, we realized that we had been making many of our choices out of convenience, without considering the consequences,” Antonia said. “We knew that, in order to ask other people to change, we needed to change first. So, the first step we took toward our new lifestyle was simply refusing what we didn’t really need.” 

Here are some of the reasons that making these small steps can not only change the way you live your life for the better, but also positively impact the environment..

Future generations

Alin and Antonia feel personally responsible to do their part to address pollution and climate change for future generations. Climate change is one of the most significant issues we’ll face in our lifetime, Antonia said.

“We have to consider how devastating the effects of plastic consumption are on our already fragile environment, including our oceans and marine life, but also our own health and well-being, too,” he said. “We can all make changes to ensure that our children and grandchildren aren’t left to clean up the mess we’ve made.”

Small steps are easy

Activities such as brushing your teeth or shopping at a grocery store are habits for most people. We do these things without thinking much about them, but what if the products you used didn’t end up harming marine life or clogging up landfills? What if you could use products as a consumer that actually meant something?

“It’s easy to get discouraged when you’re trying to change habits that you’ve had your whole life, but the key is being patient, and knowing that real change won’t happen overnight,” Alin said. “There are many small steps that you can take if you’re just starting out on this journey, and these small habits will become second-nature overtime.”

Alin and Antonia started their sustainably living journey by bringing reusable bags to the grocery store. From there, they began to avoid plastic-wrapped produce, switched to biodegradable bamboo toothbrushes, began using reusable water bottles and switched to a reusable razor instead of single-use disposable razors.

Becoming more conscious overall

By making these small changes, Alin and Antonia became more conscious consumers everywhere they went. They checked packaging when they went shopping to avoid plastic whenever possible. They realized that while it’s not always possible to avoid plastic entirely, they could use a lot of substitute products such as reusable or recyclable packaging including glass, stainless steel or cardboard to ultimately have less of an impact on the environment.

“After you’ve made changes like composting, packing reusable bags for shopping trips, looking for products that come in recyclable, non-plastic packaging, look around your home and see what other products can be replaced by a sustainable alternative,” Alin said. “Using sustainable products will save you money in the long run.”

Steps that ALL consumers can take

Here are some of the ways Alin and Antonia make changes in their lives by using EcoRoots products. They believe this is a good starting off point for anyone interested in living more sustainably. Visit ecoroots.us for product options.

  • Buy fresh produce rather than produce wrapped in plastic. Check out your local farmers market or another grocery store if yours doesn’t have what you’re looking for.
  •  Unless medically necessary, skip the plastic straws. Because they’re not accepted by most recycling centers, many larger companies are beginning to ban them anyway, so this is one of the easiest to implement. 
  • Call your local recycling center if you’re not sure if something is recyclable, don’t just throw it out.
  • Compost your food leftovers. 
  • Bring reusable bags with you whenever you go shopping so you don’t have to take home any plastic bags.
  • Use a reusable coffee cup and water bottle so you can skip the paper and plastic.
  • Walk, use public transportation, car-pool, or ride your bike to reduce your carbon footprint.
  • Eat locally. You’ll know exactly where your food is coming from, and you’ll get to support local businesses and farmers. This is especially easy in the summertime when most towns have weekly farmers markets.
  • Consume consciously. Buy things out of necessity, not boredom, and when you do need to buy something, try to find ethically sourced clothes and other products. 
  • Support small, local businesses.
  • Use alternatives to plastic whenever possible in products for the home, kitchen, health and beauty. 

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