Tahoe resorts price-cutting | VailDaily.com
YOUR AD HERE »

Tahoe resorts price-cutting

Allen Best

The company said the price break was a way of meeting customers head-on. “We’re getting back to playing ball with the customer and not with each other,” said Alpine Meadows spokeswoman Rachel Woods, referring to inter-resort competition.

That may be, but Robert Frolich, the ski columnist for the Sacramento Bee, suggested a more mundane consideration. “Alpine Meadows is a wonderful mountain, but now it has no place to go,” he told the Tahoe World (Sept. 267). “It can’t build lodging or expand, the only thing it can do is max out its visitors.”

As in Colorado and some Idaho resorts, Tahoe resorts have been lowering their prices, but some more than others. Many strategies are aimed at building mid-week attendance.



Squaw Valley, for example, is boasting of more benefits, including indoor climbing, while offering a $39 pass for Tuesday through Thursday. Those season pass sales have increased 23 percent. A Squaw Valley spokesman said that price is not the only determining factor in customers’ skiing decisions. Still, the ski industry will be watching to see what happens.

Groups aim to keep ski lodge

Participate in The Longevity Project

The Longevity Project is an annual campaign to help educate readers about what it takes to live a long, fulfilling life in our valley. This year Kevin shares his story of hope and celebration of life with his presentation Cracked, Not Broken as we explore the critical and relevant topic of mental health.



BERTHOUD PASS, Colo. – With the lifts now removed from Berthoud Pass, one of Colorado’s oldest ski areas, the spotlight has moved to the 55-year-old lodge that sits atop the 11,314-foot pass. The U.S. Forest Service wants the building removed before it becomes a public liability, but a half-dozen groups are calling for more time while they run through the what-ifs.

Among the advocacy groups are two devoted to backcountry skiing and one devoted to history. The pass was sort of Denver’s original Interstate 70, until I-70 was built several decades ago.

SolVista, the ski area operator with the last permit for Berthoud Pass, is responsible for tearing down the lodge, but the Winter Park Manifest (Sept. 24 and Oct. 1) says SolVista owner Marise Cipriani is getting an extension until next summer.


Support Local Journalism