Teva Mountain Games sold to Vail Valley Foundation
Vail Valley, CO Colorado
VAIL VALLEY, Colorado ” The Vail Valley Foundation announced today they have acquired the Teva Mountain Games, an adventure sports competition that takes place in the Vail Valley in the late spring, from the event’s founder.
The Teva Mountain Games, formerly owned by Edwards-based Untraditional Marketing, is the nation’s largest celebration of mountain sport, lifestyle and culture, featuring top professional and amateur athletes from around the world.
The Vail Valley Foundation is a nonprofit group that has organized four World Championships in skiing and mountain biking, along with a myriad of other annual international events.
The deal had been in the works for about a year, the Foundation says.
Founded in 2002, the Teva Mountain Games hosts up 2,500 professional and amateur outdoor athletes from all over the world along with an estimated 35,000 spectators.
Athletes converge on Vail’s mountains and rivers to compete in seven sports and 21 disciplines for over $100,000 in prize money. Events include kayaking, rafting, mountain biking, road cycling, World Cup and amateur climbing, fly-fishing, trail running, diving dogs and multi-sport racing.
An estimated 1.4 million people tune into the Teva Mountain Games on its national television and on-line broadcast.
The Foundation will begin the production of the Teva Mountain Games immediately, with the 2009 Games scheduled for June 4-7 in Vail. Untraditional Marketing and event founder Joel Heath will play a key consulting role in the future development of the property.
“Our resources and collaboration with Untraditional will ensure that the Mountain Games not only continues its worldwide dominance as the premier outdoor adventure event, but builds on the legacy and purity that the Mountain Games has delivered for the last seven years,” says Ceil Folz, president of the Vail Valley Foundation.
“The Teva Mountain Games has grown exponentially in its short history,” says Heath. “We set out seven years ago to build the premier adventure event in the world, and we feel we have hit our mark.”
In addition to the outdoor mountain events, the Teva Mountain Games also includes a mountain photography competition, an interactive exhibition and demo area, the Green Light District, live music and mountain lifestyle parties.
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