This Bev’s for you |

This Bev’s for you

Vail Daily Editorial Board
Vail CO, Colorado

The world’s mega-brewers got even bigger this week with the announcement that Anheuser-Busch, the country’s biggest beermaker, had accepted a buyout offer from InBev.

Does it depend on where the corporate headquarters is located? Does it depend on how many of our fellow citizens a company employs? Or is it a matter of whether or not a company can enrich ” or, these days, deflate ” the value of your investments?

Don’t look here for answers. All we know is that big companies seemingly do what they will, wherever they choose. It’s all a matter of efficiency and building value for stockholders.

Products from cars to computers to playing cards usually have a mixed heritage, which can frustrate those looking for truly domestic products.

Global companies ” no matter where headquarters may be ” are more worried about efficiency and stockholder value. If a factory or brewery has to be shuttered to make the numbers better, so be it. Effects on communities play a secondary role, if that. Even so, Bud does employ quite a few people in our state, for now, so buying those products does keep some money local.

Participate in The Longevity Project

The Longevity Project is an annual campaign to help educate readers about what it takes to live a long, fulfilling life in our valley. This year Kevin shares his story of hope and celebration of life with his presentation Cracked, Not Broken as we explore the critical and relevant topic of mental health.

But for those who truly want all-American ” or all-Colorado ” products, you need not look far. There are plenty of small breweries in Colorado, and we’re just getting into the season for farm-fresh produce. Those are companies we can easily get to know. And, if anyone’s interested, most of those company presidents are just a phone call away.

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