This season’s Merchant Pass a bit more expensive |

This season’s Merchant Pass a bit more expensive

Cliff Thompson

The Vail/Beaver Creek Merchant Pass now costs $649 – up $50 from last year. But for the additional money, you can ski Summit County’s Breckenridge, Keystone and Arapahoe Basin resorts.

The local ski passes join a host of other discounted passes offered by ski areas competing for Front Range skiers.

Skiers using the Merchant Pass last year could ski Summit County’s runs on a limited basis, or could do so using the Colorado Card. This year the Merchant Pass covers all five of Vail Resorts’ Colorado resorts and more than 11,000 acres of skiing.

“The $649 discounted Merchant Pass program offers an important

incentive to local businesses and their employees,” says Bill Jensen,

chief operating officer at Vail Mountain. “With the $50 add-on, this is

the best value there is in skiing.”

“It’s unlimited with the exception of the restricted dates,” adds Jen Brown, communications manager for Vail Mountain.

The $649 and $699 Merchant Passes are restricted in both Eagle and Summit counties Nov. 29 and 30, Dec. 27 through 31, and Feb. 15 and 16.

Merchant Passes will be available at the Vail Village ticket office Nov. 8. Beaver Creek’s ticket office will open Nov. 15.

Merchant Pass holders may receive a free ski or snowboard lesson,

valid at Vail and Beaver Creek, any day from Dec. 2 to 20, a telemark lesson Dec. 21 at Beaver Creek, and discounts on Adventure Ridge activities valid Dec. 14 through April 16.

Vail Resorts is cooperating with the Vail Chamber and Business Association and the Vail Valley Chamber and Tourism Bureau, on the Turn It Up! customer service classes. Managers or owners of businesses who are members of the respective chambers are required to attend one of a number of customer service training sessions being held Nov. 5 through 22. The customer training has been identified by consumer surveys in Vail and Beaver Creek as the most important human component of a successful resort business.

Turn it Up! businesses owners should fax their name, business name,

phone number, credit card number and date attending to Colorado Mountain

College at 479-9212.

For more information call the VVCTB at 748-0306 or the

VCBA at 477-0075. Turn It Up! only will be offered in November.

Colorado Pass

For local skiers and riders seeking another option, the Colorado Pass

provides unlimited skiing and riding at Breckenridge, Keystone and

Arapahoe Basin, while also offering 10 or 20 days at Vail and Beaver


The Colorado Pass is available for $319, which includes 10 days

at Vail and Beaver Creek. For $519, skiers and riders can enjoy 20 days

at Vail and Beaver Creek. Both are available only until Nov. 3 at Front

Range locations and also can be purchased at the Vail ticket office Oct.

25 through 27 and Nov. 1 to 3.

The Colorado Pass is restricted at Vail and Beaver Creek Nov. 29 and 30, Dec. 27 to 31, and Feb. 15 and 16.

Additional days of skiing and snowboarding can be purchased at a special

season pass-holder rate. Through Nov. 3, Colorado Pass holders

can renew online for $299 at

Student Passes

Eagle and Lake county students can receive a free ski pass if their parents purchase any season pass from Vail Resorts. The student passes are unrestricted and can be used at all five Colorado resorts operated by Vail Resorts.

There is a limit of one free Student Pass with the purchase of each adult pass. Parents must present verification that the child attends school (public or private) in Eagle or Lake County, as well as demonstrate proof as the child’s parent or legal guardian. Additional Student Passes can be purchased for $129 for pre-school through grade six and $199 for grades seven through 12. The Student Pass only is available at the Vail and Beaver Creek ticket offices.

Call 476-9090 for more information.

Cliff Thompson can be reached at 949-0555 ext 450 or

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