Tissue tiff continues in Aspen
ASPEN ” The Aspen Skiing Co.’s environmental principles might have met their match in chairlift lines.
The company has dropped all tissue products made by Kimberly-Clark except in the lift lines. A suitable alternative has not been found for the iconic Kleenex brand.
There’s a good reason for that, said Dave Dickson, director of corporate communications for Kimberly-Clark.
Lift line tissues need to be durable and strong to hold up in the elements but still soft for customers’ noses, and virgin fibers, rather than recycled fibers, supply those qualities, Dickson said.
But Auden Schendler, Aspen’s executive director of community and environmental responsibility, scoffed at the idea there is no suitable alternative to Kleenex/
“There’s comparable stuff out there,” Schendler said.
The issue with tissues arose after environmental organizations mounted a campaign targeting Kimberly-Clark. Greenpeace and National Resources Defense Council are urging boycotts of Kimberly-Clark products due to its alleged use of pulp from endangered forests and lack of recycled fiber in tissue products.
Greenpeace fired off a press release Wednesday trumpeting news that Aspen had joined the boycott Tuesday. Aspen has removed Kimberly-Clark paper products in recent months from its hotels, clubs and restaurants. It also plans to drop references on trail maps and trail signs to Kleenex Corner on Aspen Mountain.
Many of the parties that criticize or question Kimberly-Clark’s practices aren’t aware of all the facts, Dickson said.
“We have some of the most progressive policies in the tissue industry,” he said.
Kimberly-Clark’s Web site ” http://www.kimberly-clark.com ” includes a link for a 2005 environmental sustainability report that says the company doesn’t use fiber from old growth areas of the Canadian Boreal Forest that have been designated ecologically significant, Dickson said.
A Web site at ttp://kleercut.net/en/ResponsetoKC is one of the sources by which Aspen decided stop using Kimberly-Clark’s projects, Schendler said.