On Aug. 1, Colorado’s 139th birthday, the Colorado Department of Agriculture’s Colorado Proud program is launching the first-ever Choose Colorado Produce Challenge, inviting Coloradans to participate in an online contest and complete 15 delicious challenges to get re-acquainted with local produce — from taking selfies with produce farmers to picnicking with locally-grown produce, attending farmers' markets, visiting farms, answering trivia questions and preparing local recipes — to compete for $500 Safeway gift cards! Enter the Produce Challenge by uploading photos and acquire votes from Aug 1-31. Consumers can show their produce pride and enter for a chance to win one of two $500 gift cards.