Transportation officials urge driving vigilance to ensure motorcyclist safety as Sturgis Motorcycle Rally ends
August 10, 2018
The world-renowned Sturgis Motorcycle Rally wraps up Sunday in South Dakota and motorists in Colorado are being urged to drive diligently as riders return home on area highways.
This year's rally in Sturgis is expected to draw more than 500,000 people and Colorado transportation officials are using the popular biker bash to raise awareness about motorcycle safety.
Electronic billboards on local highways, including I-25 and I-70, have been flashing messages about Sturgis, letting drivers know the rally is ongoing and urging motorists to be aware of motorcyclists coming and going.
Make Roadways Safe for Riders
- Be extra cautious on weekends, when more motorcyclists take to the road.
- Provide motorcyclists adequate room to maneuver; follow at least three to four seconds behind.
- Never try to share a lane with a motorcycle. Motorcycles have the same right to lanes as any vehicle.
The road sign messages and other measures, including a social media blitz, are part of a Safe to Sturgis campaign.
Thousands of Colorado motorcycle riders annually make the roughly six-hour, 386-mile trip from Denver to Sturgis using I-25 as a main route. Many riders will be returning this weekend.
"Motorcyclists are gearing up for long, dangerous rides and we want everyone to arrive alive," said Gina Mia Espinosa-Salcedo, regional administrator with the National Highway Traffic Safety Administration. "All road users should know how to detect and respond to motorcyclists sharing the road."
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