‘Uptown Girls’ aims for value downvalley | VailDaily.com

‘Uptown Girls’ aims for value downvalley

Kathy Heicher
Kathy Heicher/Enterprise Christie Hollis has opened Uptown Girls, a clothing store in Gypsum.

GYPSUM – There’s no doubt that Uptown Girls, Gypsum’s newest retail outlet, is a feminine sort of place.The walls are bright pink. The curtains on the dressing rooms are black lace. Clothes racks are filled with shirts, pants, and dresses that glitter and shimmer. Scattered about the shop are “girlie” items like lingerie, bright-colored purses, and scented glycerin soaps.A popular T-shirt offered at the store bears the motto “Boys stink.”It’s a girl place, for sure, and that is what owner Christine Hollis is aiming for. Uptown Girls is located in the Gypsum Center on Red Table Drive (in the same complex as the Sidelines restaurant).

Hollis knows girls. She’s got three daughters, ranging in age from 2 to 18. They are the inspiration for the store’s name. Hollis has been toying with the idea of opening a clothing store in the valley for years. Shopping online, she said, can be challenging when sizes don’t fit or items are stuck on backorder.She saw a niche for a store that would feature clothing for girls and women. Her emphasis is on unique styles and affordable prices, she said. “I don’t want to order 72 of the same thing,” she said. Uptown Girls is stocked with casual-but pretty clothing – such as sequined jeans, and lace-trimmed blouses – that can create an appropriate school outfit yet still let the wearer feel a bit dressed-up.

Currently, much of the stock in the store is junior sizes, although Hollis is looking to expand her inventory. “I don’t think it’s necessary to have a $100 pair of jeans,” Hollis said. “I’d rather have a store that is affordable, and be here long-term.Prominent in the store are the party dresses, in soft, silky fabrics and flattering designs. Hollis said she s is excited about the prospect of ordering one-of-a kind dresses for local girls during next springs prom season. “If somebody from Eagle Valley buys a dress for the local prom, I won’t sell it again,” she said, noting there’s nothing more discouraging for a girl than to see somebody else walking around in the same dress. If business goes well, Hollis anticipates expanding the store into a space include wedding gowns and formal clothes.

Customer Tina Williams of Gypsum recently did some Christmas shopping in the store, picking up a scarf and sweater for her mother, and some brightly printed pajamas for her niece. She was also picking up a couple of items for herself.”I’m just glad we finally have high-quality fashion, locally owned,” she said.Store hours are 10 a.m. – 7 p.m., Monday through Friday; and Saturdays from 10 a.m. – 3 p.m.Vail, Colorado

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