Vail bear campaign wins |

Vail bear campaign wins

Edward StonerVail, CO Colorado

VAIL, Colorado Vails bear awareness campaign has received an award for creativity in a marketing competition.The campaign was launched during the spring of 2007 and includes a caricature of a bear with the words Get a Nicer Can.Designed by Hill & Company Integrated Marketing & Advertising of Edwards, the work is the recipient of a Summit Creative Award in the public service announcement logo category.The award will be presented to the town by agency representatives Linda Hill and Tim Campbell during the Vail Town Councils meeting tonight.The campaign was created following town approval of a wildlife protection ordinance that requires bear-resistant and/or bear-proof containers for residential and commercial use.Since the campaign was launched, the town has seen compliance climb to as high as 90 percent in the neighborhoods.The Summit Creative Awards recognize the creative accomplishments of small and medium-sized advertising agencies and other creative groups.

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