Vail, Beaver Creek name new marketing directors
EAGLE COUNTY Vail and Beaver Creek Resorts announced Monday that Adam Sutner has been named the new director of marketing for Vail Mountain and Caragh McLaughlin will be the new director of marketing for Beaver Creek Resort. Sutner and McLaughlin will be in charge of the development, execution and implementation of marketing and sales efforts at their respective resorts. They will both begin in their new positions this month. Adams broad knowledge of brand management combined with his extensive agency experience is a perfect balance to oversee the Vail brand, said Chris Jarnot, chief operating officer of Vail Mountain. We look forward to applying his expertise. Since 2004, Sutner worked in a variety of senior marketing roles with Polaris Industries in Minnesota where he oversaw brand development, retail marketing strategy and retail research, as well as a number of other areas that led to a number one market share for Polaris. Sutner has also worked for 12 years for TBWA Chiat/ Day Inc. managing the Nissan brand in Europe and the Middle East.Caraghs expertise stems from a background in large brand development where she led the successful launch of new products and oversaw the execution of integrated marketing campaigns or a variety of products, said John Garnsey, executive vice president of Vail Resorts Mountain Division. Her vast knowledge of product placement in international and domestic markets offer Beaver Creek the opportunity to further our brand strength and recognition.McLaughlin recently worked as the vice president of marketing and general manger of business development for EMMI (USA) Inc., a leading Swiss dairy company that sells products in the United States. From 1998-2007 McLaughlin worked with Horizon Organic Dairy/ Whitewave Foods, Coca Cola and Proctor & Gambles Iams pet food line and has marketing experience in Europe. Both Sutner and McLaughlin will move to the Vail Valley.