Vail celebrates Mexican guests with Sol y Ski, two-week event around Easter
VAIL — The first commercial ski season flight into the Eagle County Regional Airport was from Mexico, and Vail has been celebrating ever since.
Vail Sol y Ski runs March 26 — April 8, two weeks of events and entertainment throughout the resort villages and on the mountain.
“We like to celebrate all of our guests and our international guests are an important part,” said Sally Gunter, senior manager of communications for Vail and Beaver Creek. “Semana Santa is a time of celebration for our Mexican guests, and we want to enhance their experience at Vail.”
“Mexican skiers bring an incredible vibrancy to the Vail community. I think one of the amazing things about Vail’s history with Mexico is how many generations of families have come from Mexico to Vail,” Rob Katz, Chief Executive Officer Vail Resorts said. “I think that’s a real sign of the kind of experience and the kind of relationship and connection that the community of Vail feels with everyone in Mexico.”
People are passing that experience and connection to their kids and their grandkids, Katz said.
“I think when you look across the community, you see an incredible loyalty for everyone within Vail to all of the amazing families and groups from Mexico that have been coming over years,” Katz said.
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If the coronavirus sparks migration, what will that mean for places like Eagle County, which local economic development officials say is well-positioned to offer people the recreation and lifestyle opportunities they may be seeking?