Vail Chamber: ‘Do all the good you can do’ |

Vail Chamber: ‘Do all the good you can do’

Michael NortonVail, CO, Colorado

VAIL, Colorado One of my favorite songs is called All the Good, by Jana Stanfield. She sings that You cant do all the good the world needs, but the world needs all the good you can do. You have heard it, I have heard it, we in the Vail Valley have all heard it before: It is better to give than it is to receive. Not just at this time of year, but at every time of the year, it is definitely better to give than to receive. Giving comes in all forms. Giving can come in the form of giving of yourself, giving what you have, and giving who you are to those in need. Giving can be shared knowledge, shared food or a shared hug. Giving could come in the form of outstanding effort, going above and beyond what you normally strive for. Giving could mean giving it all you have physically while competing, working out or maybe skiing or riding all day in Blue Sky Basin. Giving could be a simple prayer or thought for a friend in need. Giving truly is better than receiving. Are you doing all the good you can do, both personally and professionally? Are you giving exceptional customer value? Do you and your team provide outstanding customer service? Do you exceed expectations by giving all that you can, whenever you can?If not, there is no big secret to starting. Just remember this yesterday really did end last night. Today is a new day with new hope, new dreams, new beginnings and full of new ideas for giving. Have you had enough talk and news about the tough economy? I know I have. Some argue that it is not a tough economy but rather a new economy, at least for a few years. Others will not play the victim role and say that it is the economy between your ears, and they remain positive and adapt and overcome as best they can, regardless of what happens day to day, minute by minute, on Wall Street.The truth is, however, that many people are hurting right now, and the effects of the economy are painfully real for many families, both locally and globally. Those of you reading this article will know a friend or family in need. It may even be you or your family. Lets all do some good this year. All the good we can do. All the good we can do for others, no matter how much we feel we have been personally impacted. So many people I know have made the decision this year to sponsor a family in need. Some are participating more in their local Giving Tree at church, temple or community center. They are quietly doing this and not looking for praise or recognition. But to me, that is doing some of the good the world needs. Some are committing time to ringing a Salvation Army Bell in front of a business, and some are emptying their pockets of change or cash to support the cause. Giving truly is better than receiving. Change the opening quote of this column just a little bit. Interchange the word You with the word I and here is how that looks. I cant do all the good the world needs, but the world needs all the good I can do. Take it personally and make it personal. Enjoy the feeling of giving more than you receive. Give a little more, laugh a little more, smile a little more, hug a little more, listen a little more, love a little more, and do all the good that you can do. The Vail Chamber & Business Association looks forward to giving our members a little more each and every day. If we can answer any questions or provide any information about Vail or the Vail Chamber & Business Association please call us at 970-477-0075 or e-mail us at Consistent with some requests, you can e-mail me directly at Thank you in advance for the opportunity to serve you in the future. Michael Norton is executive director of the Vail Chamber & Business Association.

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