Vail Chamber says watch out for spring service burn-out |

Vail Chamber says watch out for spring service burn-out

Joe WalkerVail Chamber & Business AssociationVail, CO Colorado

VAIL, Colorado -The end of season on Vail Mountain is in sight. For me it is a bittersweet time. Part of the bitter is the season is coming to a close. No more light, fluffy, powder days. The lifts will be shutting down soon. We are rounding the corner from winter to spring. The sweet part is the beautiful, warm, bluebird days and the soft spring conditions on the hill. In addition I know a lot of us are thinking vacation time. We start to think about getting away for a little while for a well-deserved rest.The issue with beginning to think about the end of the season and getting away is that we forget we still have a few weeks of intense business that needs to be done. This is the time we really need to re-energize and refocus on the very thing we are here to do and that is catering to the needs of our visitors and guests that are here for their vacation. I know we have all experienced “burn-out” or nagging distractions as the season changes and we get close to the end of the season. In the few remaining weeks we have left, it is important that we drive our guest service levels to an all season high. For many businesses in the valley, March and April can be among the busiest times of the year. This is an opportunity to showcase our world class service and hospitality to a huge portion of our clientele. Now is the time to fight complacency, routine, and mediocrity. Now is the time to push ourselves and our people to finish strong.This is also a terrific time to recognize and reward the people that we employ. They have been working hard all season to insure that our vacationers go home with memories of a lifetime. It doesn’t have to cost a lot either. At the very least, we need to take the time to sincerely thank those that make us successful and look good in the eyes of our guests.The Vail Chamber & Business Association’s Premiere Impressions employee reward program is an avenue that we can all use to express our appreciation and reward our employees. Have you seen someone do something thoughtful, kind or beyond the call of duty to satisfy or assist a guest? Nominate them as a Premiere Impressions candidate. Recipients are chosen on a monthly basis and rewarded with a gift certificate, compliments of Vail Resorts, the ail Chamber & Business Association and the town of Vail. In addition they become eligible for some great prizes, including a spring get-a-away to the Caribbean, given away at the end of the season party on April 9. The Premiere Impressions program, like ski-and-snowboard season, is coming to a close soon. As employers, we may have come up with the rules, regulations and guidelines regarding how we each service our guests, but it is the people that work for us that execute and touch the guest everyday that really make the difference. Take the time to recognize and reward these people. In doing so, we will hopefully lift the morale and spirits of our employees and continue motivate them to finish strong as well. Note: The Vail Chamber & Business Association is the leading business advocacy group in Vail and is a communications outlet for businesses that want to have a voice in community affairs. If you are interested in finding out more about the Vail Chamber and what it has to offer, please contact us at 970-477-0075 or e-mail Based in Vail Village, its office is located in the transportation center and our doors are open Monday through Friday from 9 a.m. to 5 p.m. Stop by and say hello.Joe Walker is with Specialty Sports and a board member of the Vail Chamber & Business Association

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