Vail Coffee & Tea signs deal with Kroger stores
August 26, 2010
Vail Mountain Coffee & Tea Company has signed a deal with Kroger – the corporate parent of City Market and King Soopers grocery stores – for retail distribution of its packaged specialty coffees. “This is a great partnership for Vail Mountain Coffee & Tea Company,” founder and co-owner Chris Chantler said. “This is a huge opportunity to brand our company, but also an incredible product placement for the town of Vail and Vail Mountain.” Co-owners Chantler and Craig Arseneau opened the company in 1989 on Bridge Street with a storefront that became known as The Daily Grind. After 16 years, the company grew out of its coffee shop and focused on wholesale distribution of its specialty coffee. In the last five years, the company has created direct trade purchasing programs on three continents, forming lasting relationships with farmers in Colombia, Costa Rica, Brazil, Guatemala, Nicaragua, Panama, Sumatra, Kenya, India, and Taiwan. For more information, call 970-827-4008 or go to http://www.vailcoffee.com.