Vail Daily Bizwatch: Vail Skate Supply |

Vail Daily Bizwatch: Vail Skate Supply

Daily staff report
Vail, CO Colorado

Business name: Vail Skate Supply LLC.

Location: Lionshead Plaza/Concert Hall Plaza, Vail, CO (across from Moe’s BBQ in Lionshead).

Date opened: July 1.

Owners: Barry and Celenda Parent.

Contact information: 616 W. Lionshead Circle, No. 202, Vail. Telephone: 970-476-1550. Summer Hours: 1-5 p.m. Sunday, 11 a.m.-5 p.m. Monday-Saturday.

What goods or services do you provide?

Vail Skate Supply provides cutting-edge lifestyle apparel, shoes, skateboards, snowboards, hardware and accessories in an industrial-chic atmosphere. It is the premier skateboard and snowboard shop in the valley. It is the only snowboarder/skateboarder owned shop, and the only full service skateboard shop in Vail. We live in Vail, Barry skates almost every day unless he’s snowboarding, locals commute by longboard, and we wanted a store in Vail with affordable, stylish clothing. If you need parts for your board, helmets, or pads, Vail Skate Supply is the place. In addition, we offer skateboard, longboard, and scooter rentals in the off season and summer, and snowboard rentals in the winter. If you need bike repairs, we do that, too.

What’s new or exciting at your place?

Vail Skate Supply is excited about its new clothing brands, Volcom, Quicksilver, Elwood and Vox. We look forward to the new Santa Cruz, Dinosaurs will Die, and Tech Nine snowboards/bindings, Thirty-Two boots, Flux bindings, Smith Optics and Electric goggles we’ll have for the 2011-12 season. Vail Skate Supply is also proud to carry local brands like Deathproof, Hieronymous, Stroke, Locally Grown, That Guy and Jasmine Knit Hats.

What strategy do you use to differentiate your business from your competition?

Every Thursday at 5:30 p.m., the public is invited to join Vail Skate Supply for Skate Brigade, a casual longboard group ride around Vail. Vail Skate Supply will also offer four skateboard contests throughout the summer at the Vail Skate Park. Dates to be determined.

Vail Skate Supply strives to sell products that provide the latest styles of boards, clothing and equipment to our customers, and enable them to build a positive image identified with the skateboarding and snowboarding cultures. We also provide custom services such as in-store grip application, complete skateboard/snowboard assembly, and tools to fix parts. Also, rental equipment such as, snowboards, skateboards, scooters, and helmets are available. Vail Skate Supply is the only snowboarder/skater owned and operated shop, the only full service skate shop in Vail, and the only Vail shop with concrete certified skate helmets and pads.

What philosophy do you follow in dealing with your customers? What can your customers expect from you?

At Vail Skate Supply, we work to help our customers enjoy and appreciate skateboarding and snowboarding. Our customers can expect quality products at a reasonable price.

Tell us a little about your background, education and experience.

Vail Skate Supply is owned and managed by Barry and Celenda Parent. Barry has over 15 years of retail experience, and over 18 years experience as a bike mechanic. He also has been a hard and soft goods buyer for local retail/rental shops. Barry has been an avid skateboarder since age 9 and started snowboarding in 1987. Celenda, the merchandising manager, has worked in local retail/rental establishments for over five years. Prior to that, she worked as a legal secretary, paralegal, and attorney. She has a Bachelor of Arts from the University of Utah, and a Juris Doctor from the University of Wisconsin-Madison.

What is the most humorous thing that has happened at your business since you opened?

The night we opened, we hadn’t even put the clothing racks together, had one style of t-shirt, and some miscellaneous skate equipment. There was a party at Moe’s that brought people in nonetheless. One was a friend of Celenda’s she lost track of over 18 years earlier!

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