Vail Daily Bizwatch: Vail Valley-based BulletProof Marine |

Vail Daily Bizwatch: Vail Valley-based BulletProof Marine

Valley-based company provides ballistic protection for outboard motors

Tell your story! Tell the story of your Vail Valley business with a Bizwatch feature in the Vail Daily. For more information, email Vail Daily Business Editor Scott Miller,

Business name: BulletProof Marine

Location: Headquarters is in Vail, with manufacturing in various locations.

Date opened: 2018

Owner: LRC Holdings.

Contact information:

What goods or services do you provide? The company makes and supplies Ballistic Protection Systems that protect outboard engines from ballistic attacks.

What’s new or exciting at your place? The company has released a new line of products that incorporate design enhancements developed from customer feedback and experiences on the water.

The COVID-19 virus has taught us how to do business differently than before. In days past, we spent a great deal of time flying around for face-to-face time with our customers. Everyone has adopted the on-line and video meetings quickly.

What strategy do you use to differentiate your business from your competition?  First, the company provides a unique product that performs beyond everyone’s wildest dreams. 

Second, design matters. The products are used in harsh and difficult environments and the company goes to great lengths to design the details

Third, security issues require that the company protect the privacy of the customers. Our customers don’t want the bad guys to know much about their tricks and techniques.

What philosophy do you follow in dealing with your customers? What can your customers expect from you? The philosophy is that BulletProof Marine will always seek the best solution for our customers. The customers trust us and rely on us to always drive to improve our products while continually adding features and benefits.  The company trusts our customers as well, and we involve those customers in the testing and design reviews of the products.  

The customers expect and trust the company to be a part of their design efforts while keeping all of their information secure. 

Tell us a little about your background, education and experience: I grew up in boats, went to school for real estate law and ran a global distribution business. 

What is the most humorous thing that has happened at your business since you opened? One of our customers was hemming and hawing that they were not sure they needed the protection for their outboard engines. This customer operates a significant fleet of boats, and we knew that some of the engines were getting shot by bad guys.  

During a conference call, I asked the customer, “How many engines have been shot”?   

There was more head scratching and then the answer:  “300 engines.”   

I said, “I am not asking how many engines you have. How many have been shot and destroyed?”

The answer was 300 engines were shot and destroyed — last year.

While we hope no one was hurt during all of those attacks, we did get a chuckle out of it.  There is no question that the bad guys have learned to shoot outboard engines.

Support Local Journalism