Vail Daily column: Chamber introduces new programs |

Vail Daily column: Chamber introduces new programs

Similar to many of us in the ski industry, it constantly amazes me at how quickly the season gets going and then, almost immediately, rolls into preparation for the upcoming year. Business planning, strategizing and budgeting seem to take flight as the season is just getting into a rhythm. As we look to the next year, we are full of ideas on how to improve our operations and prioritize our needs by making sound business decisions.

Those of us who serve on the board of the Vail Chamber and Business Association have also been busy working on the Chamber’s agenda and goals for the next year. This is very exciting, as we try to appeal to a wide range of individual business needs with our offerings, trying to create salient programs that exist to help our members improve in multiple ways.

‘Breakthrough Leadership’

As we look to the next year, we are full of ideas on how to improve our operations and prioritize our needs by making sound business decisions.

One of our recent offerings was a class led by Chuck Wachendorfer from Think2Perform. This was the first of a series of “Breakthrough Leadership” educational modules that are targeted to our local businesses to help us improve by developing a stronger cognizance of internal and external influences which can affect our decisions. This initial class was extremely well received, and we will offer a repeat on Feb. 25 for those of you who missed it. This series of educational seminars offers an amazing benefit to members of the VCBA. To learn more about Chuck and Think2Perform by visiting their website,

Merchant Ski Pass Program

We are also looking for owner and operator feedback on the Merchant Ski Pass program to better represent our local merchant’s needs and the value of the program with Vail Resorts moving forward. It is my personal opinion, that we are fortunate to have this type of program to help us reward our workforce with a ski lifestyle they are here to live and to share it with our guests.

The VCBA has decided to put more resources toward building upon successful events such as Merry in the Mountains, which is designed to actively draw local shopper traffic into the town to shop, eat and enjoy the community. We will also remain actively engaged with the town in discussions on ski storage, signage, recycling efforts and shoplifting education to share some of our other focus areas during the next year.


Our membership year technically starts March 1. This year we will be conducting our membership drive a bit differently. We will be sending a VCBA update letter to every business in Vail. We want you to see and learn what your local Chamber has been doing for you. We are very appreciative of the support we receive from our members year after year, and we hope to convince more of you that are not currently members to join our business community chamber. By working together, we can achieve great things!

Stay Tuned

Stay tuned to our website or weekly enewsletter for upcoming events and up-to-date happenings in Vail that could affect your business.

Stay involved and stay informed. If you are not already receiving the Vail Chamber and Business Association’s weekly newsletter, then email us at to start receiving it. If you are interested in finding out more about the Vail Chamber and Business Association and what we have to offer to businesses in and that do business in Vail, call 970-477-0075 or email We are based in Vail Village, our office is located on the top of level of the Vail Transportation Center. Stop by and say hello.

Chris Cremer is the director of Vail operations for Intrawest. Intrawest runs Bridge Street Ski Haus in Vail Village. He is a board member of the Vail Chamber and Business Association.

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