Vail Daily column: Finding the right social media balance |

Vail Daily column: Finding the right social media balance

Michael Norton
Climbing to Success

I had an interesting experience this past week regarding the use my Facebook account, or maybe I should say misuse of my account.

What I had done was accept friend requests or connect with people who I work with on a professional level. I had connected with all of my family members, friends, coworkers, business associates, and customers and really thought it was a great way to stay in touch, keep up with their activities and interests and allow them to keep up with what I was doing.

The problem was that I had some new things happening in my life, good and exciting things that I was sharing via my Facebook account. As much as I was excited about the cool things going on, apparently there were one or two co-workers who I was connected with on Facebook who felt compelled to stalk my activities and adventures as I posted them and decided to share them with others in the company.

Work drama

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Now there was nothing weird or unnatural about my Facebook posts, these folks just thought that they should share my life’s journey with everyone else at the office. This actually caused a little drama and unfortunately resulted in the need for me to “unfriend” all of the people I work with. And at first I was a little disappointed, hurt and angry. But then as I thought more about it, perhaps Facebook is a much better application to be used with family and friends, and I should connect or interact with my business associates and coworkers in a different way. I already do that via LinkedIn, and since I only use LinkedIn for business reasons it made more sense.

Facebook is for friends, Linkedin is for co-workers

The past week has been a test for me, I do miss keeping up with some of my coworkers through Facebook, but I think my anger, hurt, and disappointment have been replaced by a true sense of balance. Facebook for friends and family members and LinkedIn for coworkers and business associates. So far it is working beautifully.

Now I understand that many people use Facebook to connect with everyone in one location and they never have issues like I experienced. And I know many people that network and get referrals through Facebook and use it as a professional selling or marketing tool. And for those of you who have found success in using Facebook for business or professional reasons and have not had to deal with drama, I applaud you.

I do believe in the power of social media and my two favorites are Facebook and LinkedIn. Finding the balance between the two and distancing my personal life from my professional life has actually been a blessing and relief.

I would love to hear all about your experiences using Facebook or LinkedIn at And when we find the right balance in all areas of life, including social media, it really will be a better than good week.

Michael Norton is a strategic consultant, business and personal coach, motivational speaker and CEO of http://www.cando He writes a weekly column for the Vail Daily.

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