Vail Daily column: Good Finder Awards catch them doing something right |

Vail Daily column: Good Finder Awards catch them doing something right

Why is it that when a customer is happy with exceptionally good service, they may tell one or two friends about their experience, but when that same customer receives exceedingly poor service, they share the story with everyone they see, talk to, or e-mail?

The answer is simple – if we look for the bad, we will find it.

Our goal should really be to look for the good, and look for it in people, in businesses, and in our community, giving praise where praise is due. Recently I have been fortunate and blessed to have received e-mails from the Vail Daily readers who have been the recipients of incredible service from a few different local businesses and thought that we should start a new trend, sharing and spreading good news for those who have worked hard and deserve the recognition.

So here it goes – the first Michael Norton Good Finders Awards go to the following local businesses:

The first local folks I want to recognize are the on-mountain ops teams at both Beaver Creek and Vail. For the past few weeks, several visitors to the valley have sent me e-mails thanking me for my positive column but then going on to share their own personal experience in the high country in summer time. They have been sharing what an overall positive experience they have had and wanted to thank, everyone from the guides to the lift operators loading mountain bikes and to the “extremely helpful” people that provide directions and information – you have all done the Vail Valley proud. Keep up the great work.

The next Good Finders Award goes to the Gore Range Brewery. Apparently, we have some micro-brew beer enthusiasts that recently frequented the valley and found the staff and the patrons at the brewery to be “a ton of fun,” and they look forward to stopping back in on future visits. The e-mails went on way past the “tons of fun” comments with some of the folks sharing the “real local” comfort and feel of the place. One British tourist even shared that he was “very keen on this pub and will definitely stop back on his next trip.” Great job to the guys and gals at the Gore Range Brewery – keep pouring and keep ’em coming back for more.

There are obviously many tremendous businesses all around us including big retailers and the small- and medium-sized family-owned business. If you have received outstanding service or if you are wonderfully satisfied with your recent purchase of a product, make sure you tell as many people as you can. Post it on your Facebook, LinkedIn, Twitter or any other social media sites you may use. Catch them doing something good and take the time to brag on those businesses you frequent and that have exceeded your expectations.

I would love to recognize your favorite company here in this column from time to time as I acknowledge future businesses worthy of the Good Finder Award. So tell me all about them at and together let’s help those shops and stores to make it a better than good week.

Michael Norton is a strategic consultant, business and personal coach and motivational speaker, and CEO of He writes a weekly motivational column for the Vail Daily.

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