Vail Daily column: Inertia: Keeping the momentum going
As the snow continues to accumulate, our mountains open for another year of skiing and riding and the business community prepares for the winter season, we realize the our region’s momentum is rolling and we all need to work hard to keep it going. We all had a great end of season for 2012-13, with deep snow falling and our cash registers ringing even after the official close of Vail and Beaver Creek.
The snow just wouldn’t stop, so what else could we do but reopen Vail Mountain for an epic extra weekend of skiing and riding? That momentum rolled into an outstanding summer, with every month setting new sales tax records collected from the business community and lots of great town of Vail sponsored special events to keep the town full of guests.
Vail Resorts reports that the trend for ski pass sales is up. We have had great pre-season snow and major investments by the resorts with a brand new Mountain Top Express lift (Chair 4) installed in Vail and the new Talons Restaurant in Beaver Creek.
The town of Vail is finishing the installation of the brand new kids’ park in the center of Lionshead, which looks really cool and is as unique to our guests as our brand is perceived by them.
Are you ready?
Is the business community ready for the new season, and are all your projects done or just in need of the finishing touches to welcome guests from around the world? We have the Nature Valley Women’s World Cup event debuting on the new Raptor ski race slopes in Beaver Creek, immediately followed by the Audi Men’s Birds of Prey World Cup events.
Snow Daze comes to Vail with two big acts, featuring Big Head Todd and the Monsters and Matisyahu.
New events for locals
The Vail Chamber and Business Association have added two new events — Merry in the Mountains on Dec. 4 (a locals’ shopping day and night in Vail) and a Breakthrough Leadership Workshop for business owners and managers with Think2Perform on Dec. 10. Both are open to anyone wishing to participate. Merry in the Mountains is a way for the Vail business community to say “thank you” to all the locals who live in Eagle County.
Participating businesses will be offering generous discounts and promotions on Dec. 4 to shoppers who decide to keep it local and do their shopping in Vail that day. This includes businesses from West Vail to East Vail and everyone in between. There will be complimentary skating at both Vail Square in Lionshead and Solaris Plaza. Keep checking the VCBA website, http://www.vailchamber.org, for more information and what promotions our businesses will be offering.
Between all of the Vail and Beaver Creek partners in the community, the momentum is rolling and the ball isn’t stopping. Make sure your business keeps its momentum and embraces the inertia in the community. Happy holidays to you and your families, enjoy opening days, and embrace the ride.
About the Vail Chamber
If you are interested in finding out more about Merry in the Mountains and Breakthrough Leadership or if you just want to stay informed about all of the great things happening in Vail and Beaver Creek this season, please check in with the Vail Chamber and Business Association.
If you are not already receiving our weekly e-newsletter, email us at firstname.lastname@example.org. If you are interested in finding out more about the VCBA and what we have to offer to businesses in and that do business in Vail, call 970-477-0075. Our office is located on the top level of the Vail Transportation Center, so please stop in and say hello.
Scott Speedy is the regional manager for Specialty Sports Venture in Vail and Beaver Creek. He is a board member of the Vail Chamber and Business Association.