Vail Daily column: Ski season nears; election season is here |

Vail Daily column: Ski season nears; election season is here

Richard tenBraaknewsroom@vaildaily.comVail, CO Colorado

The weather is getting cooler. Snow is on the high peaks. Some early skiing is taking place around the state at some ski areas. I guess that means that winter is a coming! It’s time to check out the shape of your riding equipment. If you are in need of equipment or clothing, now is the time to start looking for some great pre season deals.There are three items that the local business community needs to be aware of before this next winter season is upon us: Premier Impressions, the Vail Council Candidate Forum and the Merchant Pass program.Premier Impressions, a Vail community-wide customer service program, is in jeopardy of loosing its funding in 2012. The Vail council is to vote this coming Tuesday on a finalized 2012 Town of Vail budget. We have gone in front of the council and given an 11-year history of the program. We have also presented some changes to the program to help keep expenses in line and increase exposure and use of the Premier Impression by the business community.Even after all that, it looks like Premier Impression is on the chopping block and could still be cut from the 2012 budget. I personally believe that great customer service is what sets Vail apart from other ski destination. Vail doesn’t get a second place ranking from Ski Magazine by not creating memorable experiences. It would be a shame if that ranking were to drop over future years.If you support Premier Impressions, which we hope you do, please let your Vail council representative know and ask them to reconsider funding.As most, if not everyone, are aware, this is an election year. I won’t get into all the various items on the ballot, but I will say that I’m not for any new taxes.This year, there are four seats up for election on the Vail Town Council. Eight people have shown interest in getting your votes and being selected for those four seats. The Vail Chamber & Business Association in partnership with the Vail Daily and KZYR are pleased to be sponsoring this year’s Vail Council Candidate Forum. So come on out Thursday to meet and learn more about this year’s candidates and what they stand for. The forum will be at the Donovan Pavilion Thursday from 6-8 p.m. The format will include the candidates presenting themselves along with some pre-set questions, questions from the audience and time for a brief wrap up. So mark your calendar for Thursday at 6, and be sure to stop and get to know who you will be voting for.The Vail Chamber & Business Association is also pleased to announce our partnership with the Vail Valley Partnership and Vail Resorts,to offer Merchant Pass program again for the 2011-12 ski season. To qualify for this year’s Merchant Pass, it’s pretty much the same as in past years – your business needs to be a member in good standing with either the VCBA or the VVP.In addition, there will be a one-time-only “Service to the Power of You” presentation. At least one member of the business is required to attend, but sending as many as possible is recommended. This year’s presentation is Nov. 3 from 8:30-11:30 a.m. at the Vail Marriott Resort. The registration in advance price is $40 for the first person and $20 for each additional person from the same business or $60 each at the door, day of the event. To register, find out your businesses standing or for additional information, contact the VCBA office or visit involved and stay informed. If you are not already receiving the VCBA weekly e-newsletter, all you need to do is e-mail us at to start receiving it.If you are interested in finding out more about the Vail Chamber and Business Association and what we have to offer to business in and that do business in Vail, please contact us at 970-477-0075 or email Richard tenBraak is Executive Director of the Vail Chamber & Business Association

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