Vail Daily column: What are you doing this summer?
The official start of summer is June 21, but after a fantastic weekend of the GoPro Mountain Games and the return of the Vail Farmers Market it sure feels like summer has already begun.
In case you blinked and missed spring, summer is definitely here and with its arrival comes the question of what are you doing this summer? And better yet, what are you doing to take advantage of the healthy offering of town of Vail special events that are planned for the summer?
The town of Vail special events calendar is full and robust. There are the featured events including the King of the Mountain Volleyball Tournament , the Hot Summer Nights Concert Series, the Vail Lacrosse Shoot-Out, the Kids Adventure Race, Gourmet on the Gore, Bravo! Vail, the Pro Cycling Challenge and, of course, the July 4 Vail America Days Celebration.
Also on the schedule are smaller events including yoga classes, nature walks, free music and tours of the Betty Ford Alpine Gardens.
So, I’ll ask, what you are doing this summer? I don’t mean what are you doing to enjoy the summer, but rather what are you and your business doing this summer?
The town of Vail is doing its part and has invested large amounts of time, money and energy to help drive revenue to your door. The business community needs to be prepared to work together and participate in this partnership to deliver world-class service and create lifelong guests.
Are you working to deliver great guest service? Try working your establishment with an eye on your guests’ needs and not just your bottom line. The business community and town of Vail are in a partnership and we all have a responsibility to support each other’s efforts. This means working in conjunction with one another to service our guests for our mutual benefit. Great service, extraordinary special events and a world-class setting all help to create a vibrant business community. We as business operators need to make sure that we are fulfilling the partnership and working to elevate all partners for the joint success of Vail as a community, both professionally and socially.
Summertime and the living is easy, goes the song, but making guests for life isn’t quite as easy. If you are interested in finding out more about working in partnership, or if you just want to stay informed about all of the great things happening in Vail this summer, please check in with the Vail Chamber and Business Association. If you are not already receiving our weekly e-newsletter, email us at firstname.lastname@example.org. If you are interested in finding out more about the VCBA and what we have to offer to businesses in and that do business in Vail, call 970-477-0075. Our office is located on the top level of the Vail Transportation Center, so please stop in and say hello.
Scott Speedy is the regional manager for Specialty Sports Venture in Vail and Beaver Creek. He is a board member of the Vail Chamber and Business Association.