Vail Daily column: What’s up at the Vail Valley Partnership? |

Vail Daily column: What’s up at the Vail Valley Partnership?

Chris RomerVail, CO

As the seasons turn from fall to the quickly approaching winter (and ski season!), the Vail Valley Partnership would like to share some upcoming events and benefits available to our members and prospective members to help you succeed this winter and beyond.As you may know, the Vail Valley Partnership is the region’s Chamber of Commerce and Tourism Bureau. Dedicated to ensuring local business success, the Partnership creates regional economic vitality by partnering with local businesses, collaborating with key stakeholders and through our membership base. What’s that mean to your business? Our mission is to serve as a regional leader in sustaining and enhancing the Vail Valley as a tourism destination and as a place to do business by contributing to the identity and economic well being of Eagle County. The partnership is proud to have recently been named “Top Destination Marketing Organization” in Colorado by readers of Colorado Meetings & Events magazine; our group sales efforts bring over 14,000 room nights to the local lodging community with community spending of over $12 million. Our leisure sales efforts bring over 10,000 room nights and an economic impact of over $8 million to the community. Last but certainly not least, our marketing benefits help local businesses reach not only the Eagle County business community, but also the destination guest.But we’re also a group of people dedicated to the continued success of this community by offering a variety of educational events, marketing benefits and signature programs to our member businesses. Some of our upcoming educational programs include:The second annual “Big Green Think: Start Small, Think Big: Sustainable Solutions to Improve Your Bottom Line” is scheduled for Thursday from 11:30 – 1:30 p.m. at Manor Vail. Learn sustainable solutions to improve your business’s bottom line. “Service to the Power of You,” the 2011 Customer Service Seminar, is scheduled for Nov. 3 at the Vail Marriott Mountain Resort & Spa. We are happy to welcome back keynote speaker Shep Hyken. As a reminder, this is the only seminar that qualifies your business for the Vail Resorts Merchant Ski Pass. Contact Jen at the Partnership to RSVP for either of these upcoming events at or 970-477-4001.The Partnership has also partnered with the Small Business Development Center to bring business training sessions to the Vail Valley. The Small Business Development Center Network is dedicated to helping small businesses throughout Colorado confront the challenges experienced in starting or growing a business. Please note if you are interested in attending a small business session, please contact Dorothy Lechicki at the Northwest Colorado SBDC at 970-468-5989, extension 2819, to schedule a one-hour, confidential session with an experienced consultant. In addition to the educational programs above, we have two new marketing benefits available to our members: a new partnership with offering all Partnership members a free online coupon to promote your business and a guest lead-sharing program (we’ll send you leads direct to your inbox on a monthly basis).Obviously, there is a lot going on at the Partnership to assist businesses as you gear up for the ski season. Get engaged with us prior to the winter season to take full advantage of all our educational programs, marketing benefits and other cost-savings programs to help promote your business. Visit us online at or come by our offices at Traer Creek Plaza in Avon to learn more about the Partnership’s educational programs, marketing benefits and destination sales efforts. As always, I encourage all member businesses to get engaged with the Partnership and to contact us with any suggestions you may have to help us better serve you. Call us at 970-476-1000 or stop by our offices in Avon at Traer Creek Plaza to share your feedback. Chris Romer is executive director of the Vail Valley Partnership.

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