Vail Daily Editorial: Yes, there were lines
By now you’ve probably seen Sunday’s photos from Vail’s Gondola One, with hundreds of the powder-hungry lined up for a ride up the mountain.
You may also have seen giggles or scoffing from other resorts. The usual bleat goes something like, “Oh, the lines at Vail! Come to our resort and escape the crush of fun-seeking humanity!”
This happened back in early 2013 following an, ahem, epic snowfall, when the people who like to not like Vail posted shots of a lift line at Vail Village that was, literally, visible from space (let’s forget for a moment that just about everything on earth is visible from space, with the right government-funded satellite technology).
The natural response to this bleating is, “Sure, our mountain is popular. Come check it out!”
Reports from the hill on Sunday indicate that the big line at Gondola One equated to a wait of less than 30 minutes, which seems to prove Vail Resorts’ claim that Gondola One gets more people uphill faster.
Once on the hill, skiers had thousands of acres of powder-puffed mountain playground to enjoy. The on-mountain lifts had lines, but not onerous ones. And while skiers didn’t exactly have wide-open slopes, there was still plenty of room to play.
And, as we know, Vail was envisioned as a place where plenty of people could play without tripping over one another. What are the Back Bowls, after all?
Yes, other resorts may point to photos of long lift lines on powder days. But why do all those people come to Vail in the first place? Because they want what we’re selling. Those people are willing to wait a while to get to that big, glorious mountain uphill from Vail and Lionshead villages. They’re Epic Pass buyers from the Front Range for whom a powder day relatively close to home is a snowy treat. They’re visitors from around the country and the world, many of whom call the Vail Valley their home away from home.
A long lift line on a powder day? That’s good news, friends.
Nadia Guerriero never dreamed of working in the ski industry, but it’s no surprise to anyone that she’s now in charge of Beaver Creek.