Vail Daily letter: Are they serious? | VailDaily.com
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Vail Daily letter: Are they serious?

Vail Daily
Vail, CO Colorado

The article in the Jan. 20 Vail Daily on the skier drop-off (” Town of Vail to enforce its skier drop-off rules”) really hit me. Some of the councilors’ com-ments seemed wildly at odds with the previous page’s article (” Vail’s vision remains premier – Council wants to improve everything from parking to customer service to get Vail back on top”) about the hand-wringing of what we need to do to get back to “premier resort” status.

Why shouldn’t a premier resort have at least decent skier drop-off? It’s bad enough that we don’t have reasonably priced and located parking or areas to change or store boots, but to also require paying customers to walk 1,200 feet from the center of the Lionshead parking structure to the gondola in ski boots? Or walk from the frontage road?

Isn’t that the kind of lesson Beaver Creek learned when it decided to put in escalators some years ago?

To tell customers that “we are tired of people doing what they’re not supposed to do” (dropping skiers of at the Lionshead bus stop) and “drop-off in the parking structure shouldn’t be such a big deal for people” doesn’t evince a spirit of “improve(ing) everything from parking to cus-tomer service to get Vail back on top.”

Do guests care about a “well-rounded, cozy community” and a “community center” more than an easy way to get to the lifts?

This bears a disturbing similarity to the U.S. auto industry’s refusal to acknowledge its reliability problems in the ’70s and ’80s.

Its executives dropped their cars off each day for valet parking and said, “By the way, the air condi-tioner isn’t working. Please get it fixed.”

They would never have driven a Honda or Toy-ota. Meanwhile, the latter two were very busy working on “continuous improvement” (and who was it that gave us cup holders?).

Are we serious about “getting back on top”?

Jim Kearney


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