Vail Daily letter: Gondola too pricey
Vail, CO, Colorado
I am writing to express my disappointment regarding Vail’s decision to charge for evening gondola rides this year. My wife and I have resided in the valley for two years now and in that time have hosted at least a dozen visits from our family and friends (two to six people each).
The free evening gondola rides were often an excuse to come into Lionshead Village that one extra time each visit. These visits often resulted in our group eating dinner at one of the local base establishments, or perhaps buying that one extra Vail souvenir.
It was a great PR experience, especially in the summer, which likely inspired friends of ours to return for the winter.
Maybe VR doesn’t care, but I can tell you for certain that during my father’s visit this past weekend, Agave in Avon sold a dinner for four that was meant for Blue Moose. As host to out-of-towners and an employee at a local hotel, I want to tell Vail Resorts that by trying to hog dinner business they are sabotaging the base area businesses and frustrating our repeat guests.
Value-conscious summer visitors don’t want to spend $30-$60 to see the view. Even if they’ll get a small voucher toward on overpriced on mountain meal or drink. Same goes for the cost of bike hauls.
If VR could get the ticket price down to $10 a day per person, they would almost certainly see more traffic and money through the base villages and local businesses, or at least from my family they would. P.S.: The next group arrives July 3.