Vail Daily’s parent company acquires paper in Park City
The Park Record
PARK CITY, Utah — Park City’s 135-year-old newspaper has a new owner.
Swift Communications of Carson City, Nevada, has purchased The Park Record from Digital First Media of Denver. The sale closed Tuesday. The price was not disclosed.
Swift Communications, which is based in Carson City, Nevada, owns 27 local and regional publications in five states. Its president and chief operating officer, Bob Brown and Andy Bernhard, who has been The Park Record’s publisher since 1987, are longtime friends.
Bernhard notes that Swift Communications has a keen appreciation for challenges of operating newspapers in mountain resort towns that attract sophisticated and outspoken readers. The company owns the Snowmass Sun, The Aspen Times, Summit Daily News and Vail Daily in Colorado along with the Tahoe Daily Tribune and Sierra Sun in California.
Brown said that through Bernhard he has come to know Park City well.
“I have known Andy Bernhard for decades. Our company has a great affinity for the Park City community and tremendous admiration of The Park Record.” Brown said.
Swift Communications’ chairman and Chief Executive Officer Bill Toler agrees that The Park Record is a good fit for the company.
“Swift Communications feels a deep connection and commitment to mountain communities and resort markets. At the same time, we fully recognize that each community has a unique culture and areas of interest. That is why our newspapers and digital publications in Aspen, Breckenridge, Lake Tahoe and Vail are different.
“As with our publications in other communities, we will expect The Park Record team to operate autonomously and to continue to serve the Park City community to the best of their ability,” he said.
Participants attached protest signs to ski poles and hockey sticks in Vail Saturday at the 2020 Women’s March.