Vail Daily’s view: Need an outside consultant to explain Vail Valley to county commissioners? | VailDaily.com
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Vail Daily’s view: Need an outside consultant to explain Vail Valley to county commissioners?

Vail Daily Editorial Board
Vail, CO, Colorado
newsroom@vaildaily.com

Really now, must Eagle County pay $36,500 just to consider a new logo and slogan? (Actual use would cost some unknown amount more.)

Here’s a suggested slogan that should fit very well: “Eagle County, where we don’t break for lunch without a commissioning a study.”

Hey, it’s no more silly than “Life at its peak” or “Life looks good.” Channeling Sarah Palin for a moment, how about, “You can almost see Aspen from here”?



Eagle County residents are pretty clever people. For the price of a contest offering, say, Vilar tickets, the county have a great slogan and at the same time do a little something that brings the community closer together.

We’ll avoid for this conversation the obvious question: Why does a county need a special slogan anyway? Who could possibly care?



Did the county commissioners really need a consultant to tell them that its expensive to live here, a long drive away from anywhere, and good luck affording a home?

Did the commissioners really need a consultant to tell them this is a “fun” place with a high quality of life in some beautiful mountains?

For a little extra consideration, the consultant might even have let them know that people come here to ski during winter.



The notion that the county’s leaders require a consultant to tell them “who is Eagle County” is just absurd.

Could there be a more wasteful expenditure of public funds than this?

The underlying message here is that the people who run our county believe they don’t know their own community and need to pay someone from outside to tell them.

While we’re shaking our heads at that logic, the commissioners take their slogans so seriously that they felt the need to hear them in executive session.

Executive session? Please.

We can think of a slogan or two for this example of leadership that should stay behind closed doors, too.

These are your dollars at work, after all.


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