Vail Daily’s View: Vail Valley lands ski championships
Vail, CO Colorado
As the local economy continues to stumble along, anything that sort of sounds like good news is greeted the way a parched man welcomes a sip of cool water.
But the news we’ve had this year has been just that – small sips on a Death Valley-hot day.
But Wednesday’s news that the Alpine World Ski Championships will return to the Vail Valley in 2015 provided a tall, cool glass of refreshing good news, and it feels, well, good.
People who were around 20 years ago might recall that talk went on for years about the “bounce” provided by the 1989 championships. That bounce came across the local economy, from room reservations to lift tickets to real estate sales.
The valley’s economy was already humming along pretty well when the championships came in 1999, but that celebration of the world’s best skiers still sent long-lasting ripples through the local economy.
Of course, 2015 is a long way off, and our valley’s economy is still struggling. But it seems as if many of us have been looking for something to aim toward – a point that, if we could just make it to here, we’d probably be all right.
Our valley got that fixed point Wednesday. Five years is a long time for those trying to make it past the next quarterly statement. But those of us who make it to 2015 – and who do the work to make our businesses as welcoming as possible – will greet the world with open arms.