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Vail dentist focuses on mountain lifestyle

Vail Daily
Vail, CO Colorado
Special to the Vail DailyDentist Michael Harms, Tina Schwartz and Melinda Kniffen are on the team at Apex Dental in Vail
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Vail business name: Apex Dental – “Live, play, smile”

Location: 2077 N. Frontage Rd. W. Vail, CO 81657

Date opened: Dr. Harms took over the practice in July 2008. This practice has been serving the Vail Valley for 30 years.



Owner: Michael C. Harms, D.D.S.

Contact info: 970-476-4898, info@apexdentalvail.comWebsite:www.apexdentalvail.com



What goods or services do you provide? General family dentistry specializing in an exceptional level of personalized care. Michael enjoys working with people of all ages and always welcomes new patients to his practice. We are a preferred provider for Vail Resorts and are in network for Guardian Insurance. Our hygienist, Tina Schwartz, R.D.H., B.S., has lived in the community for 20 years. Her individualized professional dental cleanings will help you achieve lifelong dental health.

What’s new or exciting at your place? New Sonicare for kids. It’s amazing technology and now made for children. Come by the office to take a look. They even play music and are very affordable. You can help your children get a head start in keeping their teeth healthy.

What strategy do you use to differentiate your business from your competition? During these slow economic times we have had conversations with many of our patients about affording necessary dental services. We do not want people to forgo needed treatment due to cost. That is why Dr. Harms gives a 10 percent discount for patients without insurance. Michael is an advocate of public health and prevention and donates his time to charity work in the community.



What philosophy do you follow in dealing with your customers? Apex Dental is committed to providing each patient with an exceptional level of personalized care and attention. Our philosophy is lifestyle and prevention based. We believe in educating our patients with dental science to prevent disease and dental decay. We emphasize a daily oral hygiene practice in addition to professional dental cleanings and exams to keep you healthy and active, so you can live, play and smile your best.

What can your customers expect from you? We’re proud of our fun, easygoing, caring, personal attention given to our clients, and a can-do attitude. Most of our clients are referrals from past clients so they feel more comfortable coming in. Melinda, our new addition to the team, has 13 years experience in the dental field and can answer all your insurance and billing questions. Dentistry has come a long way and patients who have feared the dentist in the past are now finding they actually like coming in. Patients love our views that overlook West Vail and the views are always changing with the seasons.

Tell us a little about your background, education and experience: Michael is a graduate of Northwestern University Dental School in Chicago and has been practicing for over 14 years. He is a member of the ADA and CDA and participates in and donates to local charity events. He is a big proponent of public health and prevention. Just last month we went to Red Sandstone Elementary to help educate the children on dental health.

He and his wife Susan Lan, DO, MPH, proudly served in the Air Force together and moved to Colorado in 2006 for the lifestyle. Michael was an avid skier and ski instructor prior to attending dental school. He now enjoys snowboarding and hiking with his wife and Swiss mountain dog Spring. You may see them out and about in town or on the slopes. Say hello.

What is the most humorous thing that has happened at your business since you opened? A 6-year old girl told Michael after she received treatment for a cavity: “Your name should be Dr Harm-less.”


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