Vail event funding announced
VAIL — A total of 30 special events in the town of Vail Commission on Special Events’ cultural, recreational and community category are receiving $829,000 in support. An additional $150,000 has been awarded to eight proposals falling into a new category of education and enrichment events and programming that support the Town Council’s focus on providing Vail’s citizens and visitors with “an abundance of recreational, cultural and educational opportunities.”
The funding comes from money collected from Vail business license fees and from the town’s general fund. The Town Council has contributed an additional $51,500 to supplement the fireworks budgets for Vail America Days and New Year’s Eve.
Evaluation of the requests are based on criteria including the ability to: Increase room nights; drive group hotel business; increase sales tax revenue; optimize the event calendar; deliver the optimal visitor mix based on the target demographic identified per research data; continue to deliver fresh content; build sense of community; promote vitality, fun and celebration; and support the Vail brand.
The largest allocation, $85,000, was once again awarded to the Vail Valley Foundation to support the GoPro Mountain Games in June. Other notable events returning this year include the Vail Film Festival ($45,000), Vail Summer Bluegrass Concert Series ($50,000), Vail Holidaze ($24,000), Vail America Days($65,000), Vail Oktoberfest ($55,000), Gourmet on Gore ($55,000), Vail Kids Adventure Games ($40,000), Spring Back to Vail ($25,000), Vail Snow Daze ($40,000), Vail Farmers’ Market and Art Show ($35,000), Taste of Vail ($30,000), the Outlier Offroad Festival returning in September after a successful inaugural event in 2015 ($25,000) and the return of Vail’s mountain-style celebration of Mardi Gras and CarniVail ($20,000).
Town funding will also support athletic events including the 43rd annual Vail Lacrosse Shootout ($15,000), 44th annual King of the Mountain Volleyball Tournament ($15,000), the World Championships of the Kick-It 3v3 Soccer Tournament Series ($40,000) and the annual Vail Valley Cup, Cindy Eskwith Memorial Cup soccer tournament produced by the Vail Valley Soccer Club ($7,500). New this year will be the Colorado Cup, featuring a Bundesliga professional soccer team from Germany in residence, playing in friendly matches with a Mexican professional soccer team and providing youth soccer clinics in Vail ($10,000).
Highlighting the calendar is the FIPS Mouche World Fly Fishing Championships ($50,000) from Sept. 11-18, an Olympic-level event being held for the first time in the United States and which will bring global attention to our states’ waters.
Other events receiving smaller amounts of funding include Pink Vail, U16 Rocky/Central Junior Olympics, Vail Whitewater Race Series, Vail Arts Festival, the Vail Family Fun Fest, Vail Automotive Classic, Colorado Grand Finish Line and Concours d’non Elegance and in partnership with Beaver Creek, Vail-Beaver Creek Restaurant Week.
In addition, the Town Council is providing sponsorship funding for favorites that include the Vail Jazz Festival ($74,160), Hot Summer Nights Concert Series ($28,325), Vail International Dance Festival ($47,380) and Bravo! Vail Music Festival ($256,100) which will feature residencies with the Dallas Symphony Orchestra, The Philadelphia Orchestra and the New York Philharmonic, plus a new residency with London’s Academy of St Martin in the Fields; all are back to make a cultural impact. The Burton U.S. Open Snowboarding Championship ($400,000) was again supported by the Town Council for a fourth year in Vail.
Entertainment and enrichment events funded this year include: Vail Centre, formerly the Vail Leadership Institute ($56,000); Vail Veteran’s Program ($18,000); Betty Ford Alpine Gardens Programming ($15,000); Global Solutions Forum — a program of the Students Shoulder to Shoulder: International School of Global Citizenship ($15,000); Vail Symposium Winter Programming ($35,000); Starting Hearts ($6,000); and the Vertical Express, a fundraising initiative of Can Do MS ($4,000).
For a complete list of the event allocations, visit http://www.vailgov.com/Portals/0/docs/cse/2016%20Allocations-%20.Public%20View-v3.pdf