Vail merchant pass price rises $40 |

Vail merchant pass price rises $40

VAIL ” Vail Resorts’ merchant pass will cost $869 this year, up $40 from last year.

The passes are available to employees of businesses who are members of local merchant associations. The businesses must also participate in Turn It Up customer service classes.

Merchant pass packets are distributed through merchant associations.

The passes are good at Vail, Beaver Creek, Breckenridge, Keystone and Arapahoe Basin. The blackout dates, applied at Vail and Beaver Creek only, are Nov. 23-24, Dec. 27-31 and Feb. 16-17.

The merchant pass includes the option to buy four $45 lift tickets, which can be used during restricted periods.

Participate in The Longevity Project

The Longevity Project is an annual campaign to help educate readers about what it takes to live a long, fulfilling life in our valley. This year Kevin shares his story of hope and celebration of life with his presentation Cracked, Not Broken as we explore the critical and relevant topic of mental health.

The pass cost $829 last year. In 2004-05 and 2005-06, it cost $729 and $769, respectively.

A special class led by Vail Resorts exec Bill Jensen, open “exclusively to business owners and/or their senior managers” will be held on Nov. 7 at the Marriott. It costs $75 and includes lunch.

Pass sales begin Oct. 29 at the Lionshead ticket office. The Beaver Creek ticket office opens Nov. 10.

Vail opens for the season Nov. 16, and Beaver Creek opens Nov. 21.

For Turn It Up class times, visit

Support Local Journalism